A trusted and recognizable brand is the most valuable asset your company has. Most customers will only buy products and services from reliable sources that they have bought from before, even when purchasing a new product.
Building a brand is a mammoth task. It requires creating an identity, a strategy, and using clever marketing techniques to bring your brand to relevant and interested audiences.
Marketing to the right audiences at the right time is crucial for any brand. If your marketing strategies are not optimized for this then building your brand can prove to be very difficult.
Digital PR can help improve your brand’s marketing and build your brand name and image. Before we learn how digital PR can help build your brand, let’s look at what digital PR is, how it is different from traditional PR, and what the types of digital PR strategies are.
What Is Digital PR?
Digital PR is an online marketing strategy that helps improve your brand’s online presence and its overall perception. It effectively markets to your target audience, extracts reliable feedback, and boosts engagement and public awareness of your brand.
Digital PR agencies network and send out online press releases to increase the number of their backlinks, enhance SEO, and surge social media mentions.
The goal is to get high-quality backlinks from online publications and websites and increase the quality and quantity of customer reviews. Agencies will target online outlets that are most preferred by your brand’s customers and target audiences.
The right digital PR strategy can help your website gain visibility and rank on search engines by using SEOs and gain quality reviews on websites like Amazon and Google.
Digital PR Versus Traditional PR
Digital and traditional PR both focus on brand coverage, reputation, and public awareness but the mediums are different.
Traditional PR is conducted in the real world and involves publicists networking with journalists to send out press releases to print-based publications, television, and radio. In our modern age of internet and social media, television and print publications are rapidly dying and being replaced by online media.
People now rely on online sources for information and entertainment more than ever before, and with the growth of online marketing, some of these traditional PR agencies have made the smart move and shifted toward digital PR.
Digital PR is trending as more and more brands rely on online traffic, keyword rankings, and presence on the internet. Increased competition in the online sphere has made digital PR an extremely sought after marketing strategy.
Types of Digital PR Strategies
There are many different types of digital PR strategies, what matters most is that these strategies secure backlinks through press mentions and published articles from relevant sources.
The most common types of digital PR strategies are:
- Publishing articles online for quality backlinks
- Networking with editors and journalists to secure backlinks
- Establishing relations with bloggers to secure backlinks
- Syndicating newsworthy content and publishing press releases to get press features
- Influencer marketing to increase mentions on relevant social media accounts
- Affiliate programs to pay bloggers commission for referring your products and services
- Getting online coverage of offline press events or blogger events
- Sharing infographics
How Can Digital PR Help You Build Your Brand?
A good digital PR campaign can help your brand in many ways. It can increase awareness of and traffic to your website, improve your image, and retain customers, among many other things.
Let’s look at some of the main benefits of digital PR to your brand.
Rankings and SEO
It is simple, the higher your rank on search engines like Google, the more traffic and business your brand generates. Delivering higher-quality information than the competition to audiences can automatically allow Google to rank you higher.
Through digital PR, you can target keywords and help your brand reach relevant audiences. You can create backlinks and references from high authority domains. The more references you gain, the more Google will take interest and rank you higher.
Increased Awareness and Traffic
The more people read and share your content on the internet, the more backlinks to your website will help your brand gain awareness. This sharing also helps increase rank on search engines which, in turn, increases traffic to your content and website through backlinks. This continuous chain works like wildfire.
A good digital PR campaign can get you coverage and help expose your brand to more people. This allows for higher chances of conversions and helps your brand gain more customers.
Building trust is important for brands to improve their image and gain customers.
Digital PR can help you build trust by engaging audiences through high quality SEO-friendly content and securing positive feedback from people to promote it on the internet.
Audiences take note of this and start trusting your brand more. When more people trust your brand, it is easier for them to promote it and it helps you get more conversions.
Building Brand Image
Digital PR campaigns can help get your content featured incredible publications and leverage SEO to bring your brand name up the ranks in search engines.
This will increase your brand’s image because whenever someone searches online for your brand, they will see your content on credible publications.
Lead Your Niche
The content you create will set your image in the eyes of the public. Quality content can help your brand be seen as an expert.
Digital PR can help publish content that is relevant, thought provoking and bringing something new to the table. This helps increase exposure to your brand from audiences far and wide. It will improve your brand’s image and promote you as a leader of your niche.
Digital PR strategies will help bring your brand front and center to interested audiences. This will bring more traffic to your website and help generate more leads for you.
The internet is a vast ocean of information, and with attention spans decreasing every year, it is important for brands to stay relevant and keep growing. Digital PR campaigns can help your brand reach the right people at the right time, and grow your business organically.
Because every brand is unique, always keep experimenting with different digital PR strategies to see which one works best for your brand. A good practice is to use a multiple strategy approach for higher success rates of digital PR campaigns.
We hope this article helped you understand how Digital PR can help build your brand.