4 Reasons Your Business Needs More Video Content

video content

Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require modern solutions”, which holds true today more than ever. Whether you’re a start-up or a business with established roots, understanding that video content is an […]

6 Ways Social Media Marketing Is Better Than Traditional Marketing

traditional marketing

Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With the growing significance of social media marketing every day, it’s clear that your audience expects much more from you than they did in the past.  […]

Here’s Why You May Want To Stop Using Linktree

The Room Marketing LOGO

What Is Linktree? We’ve all come across a Linktree reference on Instagram at least on a few profiles of the people you follow or see on your Explore page. If not Instagram, you may have seen it on some other platforms. While it does spark our curiosity to a certain extent, it’s important to understand […]

Evergreen Content: What It Is and Why You Need It

evergreen

This article will explore how to create and sustain evergreen content to stay on top of the game and generate consistent organic traffic in any niche.  Evergreen Content  Evergreen content is content stays relevant for a long time and is optimized for search engines on the basis of search volume. Even though content doesn’t disappear, […]

What the IOS 14 Update Means for Digital Marketing

ios

In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data. While this update may arguably be great for customers, any brand that advertises through Facebook will likely be negatively affected. The IOS 14 update has created […]

Marketing Automation and Why It’s Necessary

artificial intelligence

What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing more effortless and efficient.Here are […]

The Future of Content Marketing

future

Content is King! Many people think content marketing is all about blogging or email and social media copy. Well, content marketing is more than just the written formats of content. It now encompasses things like videos, podcasts, blogs that have video or audio elements. These content delivery modes have enabled marketers to be even more […]

How Digital PR Can Help You Build a Brand

digital pr

A trusted and recognizable brand is the most valuable asset your company has. Most customers will only buy products and services from reliable sources that they have bought from before, even when purchasing a new product. Building a brand is a mammoth task. It requires creating an identity, a strategy, and using clever marketing techniques […]

What’s the Difference Between Organic SEO and Social Media Marketing?

difference

SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes both marketing techniques unique and […]

Why Advertise on LinkedIn?

LinkedIn

Not many people use it. LinkedIn Ads is an online B2B marketing juggernaut, offering a chance and an edge to connect directly with audience members that would otherwise be more likely to scroll past your ad when they are scrolling through their social media feeds and then only be interested in your post if they […]

Local SEO Tips for the 2020 Holidays

seo

Identify what your customers want  We’re fast approaching 2020’s peak shopping season. Is your business ready for it? The best way to prepare for the peak shopping season is to plan and implement an effective holiday marketing strategy early enough to build a relationship with your customers. Many people will celebrate the holidays at home […]

Social Media Responsibility for Election Integrity

Social media companies need to adhere to the new standards and strategies We’re fast approaching nearly certain the most significant election in American history. Therefore, now more than ever social media responsibility is needed. Social media has been associated with a lot of negative effects including a rise in depression and anxiety among teens, plenty […]

How to Deal With Disrespectful and Difficult Clients

Can be emotionally exhausting Customer is king, but sometimes, it might be necessary to de-crown the unruly ones. Your business might be doing well and you are getting great reviews yet on occasion, a client can become so rude that it can put your hard work to test. Before you start looking for strategies to […]

Benefits of Referral Marketing

It’s known across all industries that a positive word of mouth is the most inexpensive and effective way to generate brand awareness, new customers, and recent sales. Many consumers are more likely to buy a particular company after getting recommendations from friends and family. This is because they trust them. And that’s referral marketing. Referral […]

Best Practices For Marketing in 2020

The marketing industry is rapidly evolving, and businesses need to stay updated on the new techniques to improve their marketing and achieve more growth. With the rapid growth of technology, everything that relies on it, such as marketing, digital marketing to be specific, must rapidly evolve. Businesses must adapt to the wants and needs of […]

Why Your Business Needs A Podcast

Every day, businesses create effective digital marketing strategies that will help them reach their customers and prospects alike. One powerful strategy that’s being rapidly adopted by companies is a podcast. This marketing strategy allows businesses straightforwardly to build brand authority and trust, and it’s free as well. You can use a podcast to introduce yourself […]

Types of Content Marketing to Grow Your Business

Many alternatives for your business You’ve probably come across the phrase, “content is king.” It’s real, and for you to build a long-term and robust brand, you need content marketing. Consistent and effective content marketing helps set a business up for sustainable success. This strategy takes effort, time, and sometimes money. It’s an investment for […]

Will AI Take Over The World?

We are not Alone With artificial intelligence solutions, digital marketers can make the best of data science and gain an optimal return on their online marketing budgets. Leveraging data and making the best possible use of artificial intelligence is now a key requirement to remain competitive. The task of processing immense amounts of data was […]

Is this the end of Hollywood? Streaming the present and future

Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for the industry and those associated with it.Studios and platforms are beginning to wonder how they will keep their film crews, actors, and all those involved […]

The End of Traditional Marketing

Traditional marketing has been on the decline for years. However, the COVID-19 may have put the final nail in the coffin for the field. Digital marketing has been steadily growing in popularity ever since the first email was sent in 1971, and the field has adapted incredibly well to the new global conditions set by the […]

If people are on social media, why do you distribute flyers?

Choose the correct channel for your marketing. Today, companies have many ways to approach their target audience. When we talk about what an advertising flyer is, we refer to a type of direct printed communication, widely used in specific sectors, but useful for everything. Although flyers have existed for several years, they are currently known […]

Why is branding important?

What is a brand? Decades ago, the brand was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify a company’s products or services. The brand was identified from the elements that differentiated the goods and/or services from the competition. Today, branding is a little more complex, but […]

Tips for Dealing with Negative Online Reviews

Negative reviews can be very damaging to the reputation of a company, especially if there are too many. Most customers form their opinion about your business after reading the first few online reviews. Despite the best strategies, your business is probably going to get a negative review every now and then.An unusual outburst by a […]

The Impact of Social Media on Your SEO

The importance of social media and SEO cannot be emphasized enough in the digital age. That said, many people do not understand how social media can influence SEO. While both are an important part of digital marketing, they are interrelated as well. The growing use of social media makes it impossible for search engines to […]

Passion to work

Passion Important for Your Work Social networking sites are filled with Monday Blues memes that aptly describe the feeling we have after spending a relaxing weekend at home. Besides this, we also love to share workplace jokes with our friends and family. And, of course, all of you have listened to the famous 9 to […]

Consumers will spend 800 hours using their mobile internet devices this year

Screen time anyone? According to Zenith’s Media Consumption Forecasts, people from all over the world will spend an average of 800 hours using mobile Internet this year – equivalent to 33 days without sleep or without stopping. By 2021, the total will increase to 930 hours or 39 full days. This is the fifth edition […]

Importance of reusing content

When we review the metrics, the last thing we want to see is that organic traffic is stagnating. However, all marketing professionals must deal with this problem at some point. These increases and decreases in traffic may be due to changes in the sector, how the public consumes content, the quantity and quality of the […]

SEO Trends: How to make a difference?

Therefore, keeping up to date is the key to making a difference, and here we tell you the main SEO trends that you should take into account. Currently, for a company to stand out on the Internet and be one of the first options in search engines, especially in Google, it requires contemplating all the […]

Why Every Local Business Should Use Google My Business?

Are you the owner or marketer of a small business or a startup looking for ways to spread the word and get found by local people?Getting your business listed in Google My Business is your best bet!Knowing that people mostly rely on online searches to get information and find services and products available in their […]

Social Media Marketing? 4 Reasons Why It Could Be a Disaster

There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic. However, many small businesses make the mistake of targeting all their marketing efforts to social media, or to a single social media platform, which is […]

Why Bother Addressing Old Blog Posts?

Is there a need to optimize the old posts or is it better to leave them to their own devices?We know you are busy paying attention to the latest stuff; you are focusing on optimizing your website with the newest web designs and web content. However, ignoring the management and maintenance of your old posts […]

What Are the Benefits of Facebook Live Videos?

When Facebook first introduced the live broadcasting feature three years ago, most of us were baffled.Today, a notification informing us that our favorite page/person has gone live gets us rushing to the quietest corner of the room to give our full attention.To say this feature was a success would be an understatement. From the day […]

The Dangers of Duplicate Content

Why Do Search Engines Do Not Like Duplicate Content? Duplicate content refers to the content on the internet when it appears in more than one place.This means that when two different websites have the exact same content, Google will recognize it as a duplicate.This shouldn’t be such a big deal, right? Well, it is if […]

How to win the race on Google In 2019

Google is not the same anymore. Now that digital marketing is insanely competitive, Google has stepped up its game to offer only the best results to its users across the globe–or at least the results Google thinks are the best.There are new rules, new algorithms and new criteria for Google rankings. Even stepping out of […]

A Step-by-Step Guide for Effective Content Marketing

A Step-by-Step Guide for Creating an Effective Content Marketing Strategy No one can deny the fact that content coverts. Content marketing is in use since the advent of the internet, and even today, it shows no signs of slowing down. The primary reason behind the success of content marketing is its ability to help businesses create brand […]

Why You Need Keyword Research

If you’re running a website and you’re not seeing the kind of progress or traction that you were hoping for in Google, then it’s probably because you aren’t properly utilizing your keywords.While the notion of ‘build it and they will come’ might sound appealing, the reality is that this just doesn’t work. People can’t come […]

Data-Driven Marketing: What Is It All About?

Real Data While technology has revolutionized every single industry, marketing remains that one domain that has experienced a fundamental shift due to technological advancements over the past two decades. Today, marketing is all about providing a customized experience to each customer, and in order to so, marketing professionals rely heavily on customers’ data. This is […]

3 Online Marketing Trends that will dominate in 2018

The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize the industry, stay for some […]

PAGE SPEED AND RANKING FACTOR

What is Page Speed? Page speed frequently gets mixed up with “site speed,” which actually refers to the page speed for a sample of views on a website. Page speed can be understood as either the “time to first byte” which refers to the time taken by your browser to get the first byte of […]