Digital Marketing

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Digital Marketing

STIR/SHAKEN: How it Benefits Businesses and Fights Fraudulent Calls

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As businesses increasingly rely on phone calls for customer communication, robocalls and fraudulent calls have become a major concern. To address this issue, the telecommunications industry has developed a technology called STIR/SHAKEN, which stands for Secure Telephone Identity Revisited/Signature-based Handling of Asserted Information Using toKENs. In this blog, we will explore what STIR/SHAKEN is and …

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influencer

The Role of Influencers in Advertising: Pros and Cons

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Influencer marketing has become an increasingly popular strategy for businesses looking to promote their products or services. With the rise of social media platforms, influencers have gained a significant following and are considered powerful marketing tools for businesses of all sizes. In this blog, we will explore the role of influencers in advertising and examine …

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Man screaming at laptop

Understanding the Dangers of Misinformation to Company Reputation and Marketing

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In today’s digital age, misinformation can spread like wildfire. It can cause a ripple effect and can significantly damage the reputation of a company. As a business owner or marketer, it is important to be aware of how misinformation can affect your company and marketing efforts. Misinformation is defined as false or inaccurate information that …

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2023 trends

New Marketing Trends for Small Businesses in 2023

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As we move further into 2023, it’s clear that the marketing landscape is constantly evolving. For small businesses, it can be difficult to keep up with the latest trends and ensure that their marketing strategies are effective and up-to-date. That’s why we’ve compiled a list of some of the newest marketing trends that small businesses …

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fake reviews

Fake reviews cause consumers to lose trust in brands

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Fake reviews are a costly marketing tactic that can end up hurting your company’s reputation. When consumers find out that a brand uses fake reviews, they lose respect for the brand and other customers. When consumers find out that a brand uses fake reviews, they lose respect for the brand and other customers. They also …

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website

Why is critical to have an easy-to-navigate website

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The design of your website is crucial when it comes to overall traffic and conversions. A well-designed site will help you stand out from the competition and increase your search engine rankings. It is important to remember that a website is not just an online brochure – it’s an opportunity for you to engage with …

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over exposure

Why over-exposure can be harmful to your company

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Over the past few years, it’s become increasingly apparent to me that we all have access to far more information than we could ever need. With the rise of social media and smartphones, we’re inundated with more content than ever before. A recent study by the Pew Research Center found that Americans spend an average …

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video

Why videos are more effective than other forms of marketing

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Looking for a new way to advertise your company? Countless marketing strategies exist website ads, blogs, emails, and various others. However, there is a more creative and entertaining way to advertise. Video marketing allows your company to advertise your product and service in ways other types of marketing cannot. Videos tend to be more informative, …

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war

The Ukrainian Conflict: Effects on the Internet and Online Businesses

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The Russian invasion of Ukraine has caused merchants logistical and moral difficulties, as well as affected the supply chain, global economy, and customer perception. The ongoing conflict is a humanitarian catastrophe, and people all around the world are suffering from emotional trauma due to it. Not just this, but people are also suffering from different …

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Multicultural marketing

Multicultural Marketing: What Is It?

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Have you ever noticed how certain marketing campaigns grossly underrepresented different ethnicities? The goal now is not just about paving the way for tolerance. Instead, it’s time to accept differences, diminish discrimination and promote diversity. This is where multicultural marketing comes in. What Is Multicultural Marketing? Gone are the days when marketing campaigns could flourish …

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Debunking Common Myths About Sales and Promotion

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Are you running a business in the post-pandemic world? We know you’re at your wits’ end and are probably willing to invest in any opportunity that promises promotion, reach, and marketing for your products, but here’s the deal: Don’t fall for it! With the changing dynamics of advertising, brand positioning has also become a challenge. …

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video content

4 Reasons Your Business Needs More Video Content

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Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require modern solutions”, which holds true today more than ever. Whether you’re a start-up or a business with established roots, understanding that video content is an …

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traditional marketing

6 Ways Social Media Marketing Is Better Than Traditional Marketing

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Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With the growing significance of social media marketing every day, it’s clear that your audience expects much more from you than they did in the past.  …

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Laptop

Why Is It a Bad Idea to Hit the “Boost Post” button on Facebook?

Digital Marketing, Social Media / By

Don’t push it! Facebook launched its infamous Boost Post button back in 2014 to assist advertisers and page managers. The feature allowed them to give their posts better visibility by bringing them across more people. While Facebook claims that the sole purpose of the feature is to help you reach more people, we think otherwise. …

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google-business

Why Does Every Business Need Google Business Account

Digital Marketing, Business Blog, SEO Blog / By

Everyone need Google Business If you’re a business owner looking to gain better visibility for your business on a search engine like Google, you may want to consider listing your company.  This is especially important for businesses providing services in limited locations. However, creating a listing or a profile will not necessarily make you its …

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evergreen

Evergreen Content: What It Is and Why You Need It

Digital Marketing, Content Marketing, SEO Blog / By

This article will explore how to create and sustain evergreen content to stay on top of the game and generate consistent organic traffic in any niche.  Evergreen Content  Evergreen content is content stays relevant for a long time and is optimized for search engines on the basis of search volume. Even though content doesn’t disappear, …

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ios

What the IOS 14 Update Means for Digital Marketing

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In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data. While this update may arguably be great for customers, any brand that advertises through Facebook will likely be negatively affected. The IOS 14 update has created …

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artificial intelligence

Marketing Automation and Why It’s Necessary

Digital Marketing, Content Marketing, SEO Blog, Social Media / By

What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing more effortless and efficient.Here are …

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trust

How Small Businesses Can Bolster Trust With Consumers

Digital Marketing, Business Blog / By

The pandemic has left an indelible mark on customers as they become more risk-averse than ever before.  Companies, in turn, are scrambling to create a more customer-friendly digital presence.And while most businesses have pivoted to online marketplaces, some goods simply cannot be sold online (think restaurants and repair services). These businesses are stuck between a …

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sales

Online Holiday Sales Expected to Reach $200 Billion, Says Adobe

Digital Marketing / By

According to Adobe Analytics’ latest forecast, U.S. online holiday sales this year are expected to reach $189 billion. This represents a record-breaking year-over-year (YoY) increase of 33%. The total revenue could go even higher, exceeding $200 billion, if brick-and-mortar stores are forced to close down again to minimize the spread of COVID-19 or if consumers receive …

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difference

What’s the Difference Between Organic SEO and Social Media Marketing?

Digital Marketing, Content Marketing, SEO Blog, Social Media / By

SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes both marketing techniques unique and …

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Influencer

Online Influencer Is Crucial To Your Business. Learn Why!

Digital Marketing, Social Media / By

Influence marketing has become one of the most effective ways to create brand awareness and build brand authority. Influencers have a robust online presence characterized by substantial following online. These influencers are continually looking for exciting and engaging content to share with their followers. Businesses, whether small or big, should work with online influencers to …

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podcast

Why Your Business Needs A Podcast

Digital Marketing, Content Marketing / By

Every day, businesses create effective digital marketing strategies that will help them reach their customers and prospects alike. One powerful strategy that’s being rapidly adopted by companies is a podcast. This marketing strategy allows businesses straightforwardly to build brand authority and trust, and it’s free as well. You can use a podcast to introduce yourself …

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content

Types of Content Marketing to Grow Your Business

Digital Marketing, Content Marketing, SEO Blog / By

Many alternatives for your business You’ve probably come across the phrase, “content is king.” It’s real, and for you to build a long-term and robust brand, you need content marketing. Consistent and effective content marketing helps set a business up for sustainable success. This strategy takes effort, time, and sometimes money. It’s an investment for …

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Digital Marketing

Social Media Advertising is not everything in Digital Marketing

Digital Marketing, SEO Blog, Social Media / By

Differences between digital marketing and social networksThe difference between digital marketing and social marketing is that social marketing (or social media) is only one of the channels available in digital marketing.Many people believe that by getting followers on their social networks, they are doing digital marketing, but this is not entirely true. There are many …

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keyword research

How to Carry out Keyword Research the Easy Way

Digital Marketing, SEO Blog, Web Design / By

It is important to do a keyword research before starting your website. It’s a known fact that keywords are the backbone of digital marketing. Identifying high volume keywords is essential for successful digital marketing.In this blog, we cover some research steps that can help you to find valuable keywords that can take your SEO campaign …

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Is this the end of Hollywood? Streaming the present and future

Digital Marketing, Content Marketing, Social Media / By

Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for the industry and those associated with it.Studios and platforms are beginning to wonder how they will keep their film crews, actors, and all those involved …

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If people are on social media, why do you distribute flyers?

Digital Marketing, Content Marketing, SEO Blog / By

Choose the correct channel for your marketing. Today, companies have many ways to approach their target audience. When we talk about what an advertising flyer is, we refer to a type of direct printed communication, widely used in specific sectors, but useful for everything. Although flyers have existed for several years, they are currently known …

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Tips for Dealing with Negative Online Reviews

Digital Marketing, Content Marketing, SEO Blog / By

Negative reviews can be very damaging to the reputation of a company, especially if there are too many. Most customers form their opinion about your business after reading the first few online reviews. Despite the best strategies, your business is probably going to get a negative review every now and then.An unusual outburst by a …

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Consumers will spend 800 hours using their mobile internet devices this year

Digital Marketing, Content Marketing / By

Screen time anyone? According to Zenith’s Media Consumption Forecasts, people from all over the world will spend an average of 800 hours using mobile Internet this year – equivalent to 33 days without sleep or without stopping. By 2021, the total will increase to 930 hours or 39 full days. This is the fifth edition …

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Do these 5 things to destroy your online business presence

Digital Marketing, SEO Blog / By

Currently, within the companies, there are still many people who have an unclear vision about the benefits of SEO strategies and business presence. There is a perception that it is not measurable, ineffective, or that PPC campaigns are a much safer way. However, this is wrong, and in fact, a well-positioned SEO positioning is necessary …

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Why Every Local Business Should Use Google My Business?

Digital Marketing, Content Marketing, SEO Blog / By

Are you the owner or marketer of a small business or a startup looking for ways to spread the word and get found by local people?Getting your business listed in Google My Business is your best bet!Knowing that people mostly rely on online searches to get information and find services and products available in their …

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Social Media Marketing? 4 Reasons Why It Could Be a Disaster

Digital Marketing, Content Marketing, SEO Blog, Social Media / By

There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic. However, many small businesses make the mistake of targeting all their marketing efforts to social media, or to a single social media platform, which is …

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How Online Marketing Can Serve as a Revenue Driver for Your Business

Digital Marketing / By

It’s no secret that your company’s C-suite members don’t care about the number of likes you received on your last share or the website traffic you receive daily. What they really care about is whether their digital marketing investment is paying back in terms of expanding customer base and inflating revenue figures. Managers and executives …

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Websites Become a Major Area of Investment for Local Businesses

Digital Marketing, Web Design / By

Why a Website is a good Investment for Local Businesses The word floating around in the industry is that social media and Google have become versatile enough to replace the use of websites.In other words, websites are about to become obsolete in 2019.With that kind of talk, local businesses are left wondering if they even …

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advantages of social media

Advantages and Disadvantages of Social Media for Business

Digital Marketing, Social Media / By

Social media has become the biggest online community platform in the world. According to a recent report, almost 77 percent of the entire U.S. population has a social media account. The vastness of social media platforms has opened up huge business opportunities for many companies and business owners. However, as wonderful as it might seem, …

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Digital Marketing

Online Scams Offering to Put Your page on Google First Page

Digital Marketing, SEO Blog, Web Design / By

Beware of Online Scams The world has become a global village thanks to the advancement of the internet. Business on the internet is booming day-by-day, and it is certainly here to stay forever. One of the best ways to market your products and services on the internet is through the search engines. Billions of people …

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Why Website Speed is Important for Search Engine Rankings?

Digital Marketing, News, SEO Blog, Web Design / By

Punishing the Sluggish Sites We are living in the modern age of the internet. Gone are the days when you’d have to wait several minutes so that the webpage can load. Everything on the internet nowadays is ultra-fast. If you fail to catch up with the speed standards of today, then you are definitely going …

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data

Data-Driven Marketing: What Is It All About?

Digital Marketing, Content Marketing / By

Real Data While technology has revolutionized every single industry, marketing remains that one domain that has experienced a fundamental shift due to technological advancements over the past two decades. Today, marketing is all about providing a customized experience to each customer, and in order to so, marketing professionals rely heavily on customers’ data. This is …

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trending

3 Online Marketing Trends that will dominate in 2018

Digital Marketing, Content Marketing, Social Media / By

The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize the industry, stay for some …

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