Learn more about Digital Marketing
In the digital era, marketing has grown increasingly complex and competitive. From PPC ads to email spam, marketers are locked in a battle to grab their audience’s attention. Meanwhile, AI is making rapid strides and promising to change the future of marketing forever. In this article we’ll explore how AI can be used by marketers …
TikTok, the short-form video app, has become a popular platform for businesses to connect with their target audience and grow their brand. With over 1 billion active monthly users, TikTok has become a powerful tool for businesses to reach a large and engaged audience. One of the biggest advantages of TikTok for businesses is its …
Video marketing is a great tool to use in your marketing strategy. It helps you reach more people, tell your story and build trust with your audience. Video is also easier to share across social media platforms than other forms of content, which means it has the potential to reach new audiences at virtually no …
Geofencing is a marketing technique that creates a virtual fence around a specific area. Businesses can target customers based on their current location, allowing them to reach people with hyper-relevant ads based on their behaviors and preferences. For example, Geofencing Ads can be used by retail locations to send push notifications when someone enters the …
Fake reviews are a costly marketing tactic that can end up hurting your company’s reputation. When consumers find out that a brand uses fake reviews, they lose respect for the brand and other customers. When consumers find out that a brand uses fake reviews, they lose respect for the brand and other customers. They also …
Fake reviews cause consumers to lose trust in brands Read More »
The design of your website is crucial when it comes to overall traffic and conversions. A well-designed site will help you stand out from the competition and increase your search engine rankings. It is important to remember that a website is not just an online brochure – it’s an opportunity for you to engage with …
Why is critical to have an easy-to-navigate website Read More »
Over the past few years, it’s become increasingly apparent to me that we all have access to far more information than we could ever need. With the rise of social media and smartphones, we’re inundated with more content than ever before. A recent study by the Pew Research Center found that Americans spend an average …
Why over-exposure can be harmful to your company Read More »
How often to post on social media? This is quite a simple question, but the answer to this is not that simple. Here, you will learn about how many posts you should be doing regularly to keep your followers hooked on your social media page. Social Media has become a great place to get followers …
Looking for a new way to advertise your company? Countless marketing strategies exist website ads, blogs, emails, and various others. However, there is a more creative and entertaining way to advertise. Video marketing allows your company to advertise your product and service in ways other types of marketing cannot. Videos tend to be more informative, …
Why videos are more effective than other forms of marketing Read More »
The Russian invasion of Ukraine has caused merchants logistical and moral difficulties, as well as affected the supply chain, global economy, and customer perception. The ongoing conflict is a humanitarian catastrophe, and people all around the world are suffering from emotional trauma due to it. Not just this, but people are also suffering from different …
The Ukrainian Conflict: Effects on the Internet and Online Businesses Read More »
There seems to have been a notion attached to the use of social media among the masses. “It’s only for the younger generation.” “It’s just a way to kill time.” “It’s only for entertainment.” More often than not, we hear these remarks every now and then. We hate to break it to you, but social …
Have you ever noticed how certain marketing campaigns grossly underrepresented different ethnicities? The goal now is not just about paving the way for tolerance. Instead, it’s time to accept differences, diminish discrimination and promote diversity. This is where multicultural marketing comes in. What Is Multicultural Marketing? Gone are the days when marketing campaigns could flourish …
How many times have you come across a client who may have tried to convince you to lower your fees for a service? Probably too many times to even remember. Let’s face it, negotiating is exhausting, especially when all you expect is to be paid well for a service you’ve poured your heart into in …
What to Do When Clients Pressure You for Lower Fees Read More »
Are you running a business in the post-pandemic world? We know you’re at your wits’ end and are probably willing to invest in any opportunity that promises promotion, reach, and marketing for your products, but here’s the deal: Don’t fall for it! With the changing dynamics of advertising, brand positioning has also become a challenge. …
Debunking Common Myths About Sales and Promotion Read More »
Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require modern solutions”, which holds true today more than ever. Whether you’re a start-up or a business with established roots, understanding that video content is an …
4 Reasons Your Business Needs More Video Content Read More »
Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With the growing significance of social media marketing every day, it’s clear that your audience expects much more from you than they did in the past. …
6 Ways Social Media Marketing Is Better Than Traditional Marketing Read More »
Don’t push it! Facebook launched its infamous Boost Post button back in 2014 to assist advertisers and page managers. The feature allowed them to give their posts better visibility by bringing them across more people. While Facebook claims that the sole purpose of the feature is to help you reach more people, we think otherwise. …
Why Is It a Bad Idea to Hit the “Boost Post” button on Facebook? Read More »
Everyone need Google Business If you’re a business owner looking to gain better visibility for your business on a search engine like Google, you may want to consider listing your company. This is especially important for businesses providing services in limited locations. However, creating a listing or a profile will not necessarily make you its …
Why Does Every Business Need Google Business Account Read More »
What Is Linktree? We’ve all come across a Linktree reference on Instagram at least on a few profiles of the people you follow or see on your Explore page. If not Instagram, you may have seen it on some other platforms. While it does spark our curiosity to a certain extent, it’s important to understand …
Just like any other e-commerce business, running a subscription service also comes with a unique set of challenges. It’s subject to highs and lows and provides certain benefits. However, before we get into the challenges and benefits, it’s important to understand there are hundreds if not thousands of such businesses out there. Most of them …
This article will explore how to create and sustain evergreen content to stay on top of the game and generate consistent organic traffic in any niche. Evergreen Content Evergreen content is content stays relevant for a long time and is optimized for search engines on the basis of search volume. Even though content doesn’t disappear, …
Evergreen Content: What It Is and Why You Need It Read More »
In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data. While this update may arguably be great for customers, any brand that advertises through Facebook will likely be negatively affected. The IOS 14 update has created …
What the IOS 14 Update Means for Digital Marketing Read More »
What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing more effortless and efficient.Here are …
Content is King! Many people think content marketing is all about blogging or email and social media copy. Well, content marketing is more than just the written formats of content. It now encompasses things like videos, podcasts, blogs that have video or audio elements. These content delivery modes have enabled marketers to be even more …
The pandemic has left an indelible mark on customers as they become more risk-averse than ever before. Companies, in turn, are scrambling to create a more customer-friendly digital presence.And while most businesses have pivoted to online marketplaces, some goods simply cannot be sold online (think restaurants and repair services). These businesses are stuck between a …
How Small Businesses Can Bolster Trust With Consumers Read More »
Most people confuse marketing with branding and vice versa. This is a common misunderstanding and there is no shame in being part of this group. What matters is that you are here now, and we will help you better understand the differences so you can identify each one correctly!Let’s begin by learning what marketing and …
This past year has been difficult for most businesses – cities faced lock downs, markets were disrupted, economies took hits and employees have been laid off, all due to the global pandemic.Maintaining a smooth work flow and a healthy environment for employees is crucial for every business owner and has quickly become a priority all …
A trusted and recognizable brand is the most valuable asset your company has. Most customers will only buy products and services from reliable sources that they have bought from before, even when purchasing a new product. Building a brand is a mammoth task. It requires creating an identity, a strategy, and using clever marketing techniques …
In an ad agency over an epoch ago, the furtive “marketing funnel” started to take shape. Today, your business might have one, whether you realize it or not.You might not know how it works, what it looks like. You might call it a “sales funnel,” a “conversion funnel,” or some other name – but if …
According to Adobe Analytics’ latest forecast, U.S. online holiday sales this year are expected to reach $189 billion. This represents a record-breaking year-over-year (YoY) increase of 33%. The total revenue could go even higher, exceeding $200 billion, if brick-and-mortar stores are forced to close down again to minimize the spread of COVID-19 or if consumers receive …
Online Holiday Sales Expected to Reach $200 Billion, Says Adobe Read More »
Youtube is Key There are many benefits to having a YouTube account. Many of these benefits can be found in this article about YouTube and building a YouTube presence. However, I’d like to introduce a new term for those curious about growing their own YouTube account but aren’t quite sure what that term means. When …
How YouTube Can Increase Traffic to Your Website Read More »
SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes both marketing techniques unique and …
What’s the Difference Between Organic SEO and Social Media Marketing? Read More »
Not many people use it. LinkedIn Ads is an online B2B marketing juggernaut, offering a chance and an edge to connect directly with audience members that would otherwise be more likely to scroll past your ad when they are scrolling through their social media feeds and then only be interested in your post if they …
Identify what your customers want We’re fast approaching 2020’s peak shopping season. Is your business ready for it? The best way to prepare for the peak shopping season is to plan and implement an effective holiday marketing strategy early enough to build a relationship with your customers. Many people will celebrate the holidays at home …
Many people don’t like the rigidity of the 9 – 5 job. That’s why so many people choose to start their own businesses to control the number of hours to work. However, becoming an entrepreneur takes hard work, and you might find yourself working for long hours. Entrepreneurship is a sizeable time commitment, and most …
10 WAYS ENTREPRENEURS CAN BENEFIT BY SETTING ‘WORK HOURS’ Read More »
It’s known across all industries that a positive word of mouth is the most inexpensive and effective way to generate brand awareness, new customers, and recent sales. Many consumers are more likely to buy a particular company after getting recommendations from friends and family. This is because they trust them. And that’s referral marketing. Referral …
The marketing industry is rapidly evolving, and businesses need to stay updated on the new techniques to improve their marketing and achieve more growth. With the rapid growth of technology, everything that relies on it, such as marketing, digital marketing to be specific, must rapidly evolve. Businesses must adapt to the wants and needs of …
Influence marketing has become one of the most effective ways to create brand awareness and build brand authority. Influencers have a robust online presence characterized by substantial following online. These influencers are continually looking for exciting and engaging content to share with their followers. Businesses, whether small or big, should work with online influencers to …
Online Influencer Is Crucial To Your Business. Learn Why! Read More »
Every day, businesses create effective digital marketing strategies that will help them reach their customers and prospects alike. One powerful strategy that’s being rapidly adopted by companies is a podcast. This marketing strategy allows businesses straightforwardly to build brand authority and trust, and it’s free as well. You can use a podcast to introduce yourself …
Many alternatives for your business You’ve probably come across the phrase, “content is king.” It’s real, and for you to build a long-term and robust brand, you need content marketing. Consistent and effective content marketing helps set a business up for sustainable success. This strategy takes effort, time, and sometimes money. It’s an investment for …
Types of Content Marketing to Grow Your Business Read More »
Have you optimized your website for voice search? Well, if you haven’t, you need to optimize it as soon as possible. Millions of people have access to a smart speaker. Thus, if your site is not optimized for voice search, you’re missing out on valuable leads. Voice search has become an essential component of digital …
There are many statistics about how remote work improves productivity. However, working from home is a pretty new concept, and it takes a lot of trial and error before settling on a routine that truly works. Whether you’re a new or experienced person working remotely, you’ve probably faced the biggest struggle that remote employees have: …
“People do not buy goods and services. They buy relations, stories, and magic.”– Seth GodinMarketing has evolved over the years and for the most part, it evolved for the better. What first started as promoting the business has now transformed into the marketing philosophy of giving back to the communities. Businesses learned that nothing sticks …
How Inspiration Can Help Your Business Marketing Read More »
If you have spent some time in the competitive corporate world, you can understand how important it is to cultivate a positive image of yourself. Not only do you need to work on your accomplishments as a resource, but you also need to present yourself in a manner that is unique and helps you stand …
Impact of Your Personal Digital Image On the Business World Read More »
Differences between digital marketing and social networksThe difference between digital marketing and social marketing is that social marketing (or social media) is only one of the channels available in digital marketing.Many people believe that by getting followers on their social networks, they are doing digital marketing, but this is not entirely true. There are many …
Social Media Advertising is not everything in Digital Marketing Read More »
It is important to do a keyword research before starting your website. It’s a known fact that keywords are the backbone of digital marketing. Identifying high volume keywords is essential for successful digital marketing.In this blog, we cover some research steps that can help you to find valuable keywords that can take your SEO campaign …
We are not Alone With artificial intelligence solutions, digital marketers can make the best of data science and gain an optimal return on their online marketing budgets. Leveraging data and making the best possible use of artificial intelligence is now a key requirement to remain competitive. The task of processing immense amounts of data was …
Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for the industry and those associated with it.Studios and platforms are beginning to wonder how they will keep their film crews, actors, and all those involved …
Is this the end of Hollywood? Streaming the present and future Read More »
SEO and social media marketing are the backbones of a successful digital marketing strategy. However, despite their success on individual fronts, they are rarely used in tandem.If your social media marketing strategy is not generating the desired results, you can adopt SEO methods to improve it.Here is how SEO can take your social media marketing …
Traditional marketing has been on the decline for years. However, the COVID-19 may have put the final nail in the coffin for the field. Digital marketing has been steadily growing in popularity ever since the first email was sent in 1971, and the field has adapted incredibly well to the new global conditions set by the …
Facebook ads are an amazing way to generate new and exciting leads for your business. There are almost 2.5 billion active monthly users on Facebook worldwide, which means you have the chance to reach a large audience if you play your advertising cards correctly. The other advantage of the Platform is the potentially low cost …
Choose the correct channel for your marketing. Today, companies have many ways to approach their target audience. When we talk about what an advertising flyer is, we refer to a type of direct printed communication, widely used in specific sectors, but useful for everything. Although flyers have existed for several years, they are currently known …
If people are on social media, why do you distribute flyers? Read More »
What is a brand? Decades ago, the brand was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify a company’s products or services. The brand was identified from the elements that differentiated the goods and/or services from the competition. Today, branding is a little more complex, but …
Although it is known that working from home is something that many people long for and wish they could do, it is also necessary to be aware that not everything is fun. There is a very high expectation of the work you have to do, so being focused on what you have to do is …
Currently, there are over two and a half billion social media users worldwide. Such a vast online presence is an opportunity for businesses to capture wider target audiences. Businesses can find potential customers at a click which has made social media a key player in the success of marketing plans.Given the impact of this platform, …
How to Create an Effective Social Media Strategy? Read More »
Negative reviews can be very damaging to the reputation of a company, especially if there are too many. Most customers form their opinion about your business after reading the first few online reviews. Despite the best strategies, your business is probably going to get a negative review every now and then.An unusual outburst by a …
The importance of social media and SEO cannot be emphasized enough in the digital age. That said, many people do not understand how social media can influence SEO. While both are an important part of digital marketing, they are interrelated as well. The growing use of social media makes it impossible for search engines to …
There are various digital marketing options to choose from when you’re looking to market your website or generate user traffic. PPC and SEO are among the most commonly used tools. But for beginners, it may be confused when choosing between the two options. What Is SEO? Search Engine Optimization (SEO) covers various techniques that help …
User Testing is an important step for a successful website. Your website is a treasure trove of data that provides you with insightful information about your potential clients. You can install certain tools that let you observe how your users navigate, click, or search your site. This lets you create a more refined product based …
Passion Important for Your Work Social networking sites are filled with Monday Blues memes that aptly describe the feeling we have after spending a relaxing weekend at home. Besides this, we also love to share workplace jokes with our friends and family. And, of course, all of you have listened to the famous 9 to …
Screen time anyone? According to Zenith’s Media Consumption Forecasts, people from all over the world will spend an average of 800 hours using mobile Internet this year – equivalent to 33 days without sleep or without stopping. By 2021, the total will increase to 930 hours or 39 full days. This is the fifth edition …
Consumers will spend 800 hours using their mobile internet devices this year Read More »
It’s not just about money. To make every penny in Facebook Ads worthwhile, you must take full advantage of the tools at your disposal. Before launching your project and ensure you get a good return on your investment stop in these questions. 1. Are your objectives well defined? When you know what you want, it …
5 Questions before starting your Facebook Ads campaign Read More »
Currently, within the companies, there are still many people who have an unclear vision about the benefits of SEO strategies and business presence. There is a perception that it is not measurable, ineffective, or that PPC campaigns are a much safer way. However, this is wrong, and in fact, a well-positioned SEO positioning is necessary …
Do these 5 things to destroy your online business presence Read More »
Are you the owner or marketer of a small business or a startup looking for ways to spread the word and get found by local people?Getting your business listed in Google My Business is your best bet!Knowing that people mostly rely on online searches to get information and find services and products available in their …
Why Every Local Business Should Use Google My Business? Read More »
There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic. However, many small businesses make the mistake of targeting all their marketing efforts to social media, or to a single social media platform, which is …
Social Media Marketing? 4 Reasons Why It Could Be a Disaster Read More »
It’s no secret that your company’s C-suite members don’t care about the number of likes you received on your last share or the website traffic you receive daily. What they really care about is whether their digital marketing investment is paying back in terms of expanding customer base and inflating revenue figures. Managers and executives …
How Online Marketing Can Serve as a Revenue Driver for Your Business Read More »
Is there a need to optimize the old posts or is it better to leave them to their own devices?We know you are busy paying attention to the latest stuff; you are focusing on optimizing your website with the newest web designs and web content. However, ignoring the management and maintenance of your old posts …
At the beginning of the digital marketing era, most marketers were not able to grasp the true value of social media.Times have changed, and marketers have started understanding the reach social media has. According to the Social Media Marketing Industry Report, 92 % of marketers believe that social media is important for business.Why is that? …
Why a Website is a good Investment for Local Businesses The word floating around in the industry is that social media and Google have become versatile enough to replace the use of websites.In other words, websites are about to become obsolete in 2019.With that kind of talk, local businesses are left wondering if they even …
Websites Become a Major Area of Investment for Local Businesses Read More »
Why Do Search Engines Do Not Like Duplicate Content? Duplicate content refers to the content on the internet when it appears in more than one place.This means that when two different websites have the exact same content, Google will recognize it as a duplicate.This shouldn’t be such a big deal, right? Well, it is if …
Google is not the same anymore. Now that digital marketing is insanely competitive, Google has stepped up its game to offer only the best results to its users across the globe–or at least the results Google thinks are the best.There are new rules, new algorithms and new criteria for Google rankings. Even stepping out of …
User trends show that there is a strong correlation between local SEO and mobile browsing which has resulted in a lot of SEO companies and business owners giving more significance to online reviews. Online customer reviews do not only allow prospective customers to get an idea about your company’s services and products but it also …
Social media has become the biggest online community platform in the world. According to a recent report, almost 77 percent of the entire U.S. population has a social media account. The vastness of social media platforms has opened up huge business opportunities for many companies and business owners. However, as wonderful as it might seem, …
Advantages and Disadvantages of Social Media for Business Read More »
Beware of Online Scams The world has become a global village thanks to the advancement of the internet. Business on the internet is booming day-by-day, and it is certainly here to stay forever. One of the best ways to market your products and services on the internet is through the search engines. Billions of people …
Online Scams Offering to Put Your page on Google First Page Read More »
The beginning of a new era, the digital era! We are living in an age where everything has moved from physical to digital and marketing is no exception! Without a doubt, digital marketing has taken over almost the entire marketing industry and that’s the reason why businesses had taken a dramatic shift towards creating their …
Punishing the Sluggish Sites We are living in the modern age of the internet. Gone are the days when you’d have to wait several minutes so that the webpage can load. Everything on the internet nowadays is ultra-fast. If you fail to catch up with the speed standards of today, then you are definitely going …
Why Website Speed is Important for Search Engine Rankings? Read More »
The internet is exponentially growing day-by-day. The amount of content that is produced in one year today is more than that was produced in the entire last century. This also includes millions of websites that we have today. Therefore, managing these websites is a massive task. Luckily, we have platforms that can manage and rank …
Why All Websites Need Search Engine Optimization Read More »
The world of video content and marketing is one of many surprises. Video content is not only known to generate traffic like no other, but is also extremely effective in helping you achieve goals and objectives. It is no wonder that over half of all businesses – both new and established – have started …
What Is A Social Media Influencer Should I Hire One? Social media marketing has come a long way since its inception not too long ago. From sponsored posts to advertisements designed and crafted specifically for certain types of audiences and specific platforms, social media marketing has become one of the most important parts of any …
If you’re running a website and you’re not seeing the kind of progress or traction that you were hoping for in Google, then it’s probably because you aren’t properly utilizing your keywords.While the notion of ‘build it and they will come’ might sound appealing, the reality is that this just doesn’t work. People can’t come …
Talk to your Phone! The internet has changed a lot over the last few years, and webmasters are struggling to keep up with the ever-changing rules of search. Luckily, the major change that people feared was coming with mobile search never actually happen. Instead, regular search optimization seemed to work for mobile search just fine. …
Real Data While technology has revolutionized every single industry, marketing remains that one domain that has experienced a fundamental shift due to technological advancements over the past two decades. Today, marketing is all about providing a customized experience to each customer, and in order to so, marketing professionals rely heavily on customers’ data. This is …
The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize the industry, stay for some …
3 Online Marketing Trends that will dominate in 2018 Read More »
What is Page Speed? Page speed frequently gets mixed up with “site speed,” which actually refers to the page speed for a sample of views on a website. Page speed can be understood as either the “time to first byte” which refers to the time taken by your browser to get the first byte of …
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