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Una guía paso a paso para crear una estrategia de marketing de contenido efectiva
No one can deny the fact that content coverts. Content marketing is in use since the advent of the internet, and even today, it shows no signs of slowing down. The primary reason behind the success of content marketing is its ability to help businesses create brand awareness and drive customer engagement. However, it is important to know that online unique, interesting, and relevant content can help you grab the attention of your prospective customers, and in order to create and promote such content, you need to have an effective content marketing strategy in place.
In this post we are sharing a step-by-step guide which you can use to develop a content marketing strategy for your business. Follow the steps and you’re set to develop content that will convert your users into customers.
- Set Your Content Marketing Objectives
The process of developing a content marketing strategy starts with setting objectives. When setting marketing goals, make sure that they are in line with your business’s overall goals and time-bound. In order to do so, you may have to find answers to three important questions:
- Why we need content marketing?
- Do we have a unique story to share with our customers?
- What are my overall business goals? Is it about creating brand awareness, enhancing customer engagement, or increasing sales?
- Set Your Content Marketing Budget
Since your business has limited resources, you need to determine how much you want to allocate on content marketing. This depends on your overall marketing goals. Remember that high-quality content delivers you the maximum results but it’s also the most expensive. So, if you don’t want to rely solely on text-based content and use video and graphics, you may need to set a high budget for content marketing.
- Research Your Competitors and Audiences
Your content marketing strategy should be based on some credible market research. Determine who your competitors are and how are they using content marketing to reach their customers. Also, just like any other marketing technique, your content marketing efforts need to be targeted in order to deliver you maximum results. Define your target market and know what kind of content they want to read or watch.
- Assess Your Current Strategy and Fine Tune Your Ideas
If you’re already using content marketing, you may want to assess its effectiveness in order to determine whether you need to start all over again or just fine-tune your ideas in order to make them effective. Once you’re done with this, you can start working on the following things:
- Determining the right channels – business website, social media profiles, email marketing, etc.
- Determining the type of content you want to publish – video, infographics, or text-based content
- Determining the right frequency – this is important so that you don’t end up spamming your subscribers’ timelines or newsfeed.
- Evaluate the Effectiveness of Your Content Marketing Strategy
This is the final step where you use different metrics to determine if your marketing efforts helped you make progress towards your overall business goals. You can use a variety of metrics here. Some of these include: visits per post, number of shares, page impressions, clickthrough rates, time on website, premium shares, number of email subscribers, and of course, sales.
Developing a content marketing plan may seem time-consuming, but it does deliver unparalleled benefits. All you need to do is to stay consistent and you’re sure to observe a noticeable difference in your online presence and brand awareness.