evergreen

Evergreen Content: What It Is and Why You Need It

This article will explore how to create and sustain evergreen content to stay on top of the game and generate consistent organic traffic in any niche. 

Evergreen Content 

Evergreen content is content stays relevant for a long time and is optimized for search engines on the basis of search volume. Even though content doesn’t disappear, unsustainable content becomes irrelevant, and the traffic is drastically reduced.  

Organic traffic is a marketing strategy that allows you to attract visitors to your website. It helps generate sales and increases the popularity of your brand compared to your competitors through the use of web content.  

Sustainable content saves money and effort because you will not need to generate organic traffic constantly. Without starting from scratch, you can maintain the popularity of pre-published content easily. This is what evergreen content aims to do.  

If you wish to create evergreen content, the first step is to identify evergreen topics.


What are Evergreen Topics 

Evergreen topics are subject matters or themes that produce consistent interest throughout the year. These topics aren’t seasonal or time-specific. These topics must not be general. They should provide value to your audience by being relevant to your niche. Evergreen topics are:  

  • Related to your niche 
  • Unique  
  • Authoritative 
  • High in quality 
  • Not time-specific or dated 

Some examples of evergreen topics would be:  

  • Lists 
  • How-To tutorials 
  • Tips 
  • Frequently Asked Questions 
  • Explaining Concepts 

Some types of topics are not evergreen, and you should stay clear of these:  

  • News articles 
  • Seasonal content  
  • Newsjacking 
  • Content on trending topics 

Creating Evergreen Content

10X Content 

Google and other search engines will deliver the most relevant and best results for each search query. Evergreen content will need to be high-quality enough to appear on the first page of the search results when someone types in a query. It should be different and unique.  

Authoritative 

As we mentioned before, evergreen content should be authoritative. This means that you should be an expert in the niche that you have picked. It should be hard to compete with so that others don’t easily create equal content.

Increasing Popularity and Trending Keywords 

When deciding on keywords and topics, ensure that the relevance is increasing over time and not experiencing a downward trend. Even if a topic is popular, a downward trend will eventually cause the content to become irrelevant.  

Keep Refreshing Your Content 

Statistics, links, screenshots, etc., becomes outdated if not kept up-to-date. Keep a check on your old posts to ensure that they’re ahead of time and not falling out of fashion. You can do this easily by tracking the rankings.

Track The Rankings of Your Posts 

If you wish for your content to stay evergreen, track you should look at the graphs that display organic traffic on your content over the past month, year, and life of the post. Tracking the rankings of your content will notify you when the content is decreasing in popularity, and you can quickly take action to retain the traffic. You will know when to republish the content or promote it after making a few tweaks.  

We hope this post helped you in figuring out how to optimize your content and make it evergreen.