{"id":19047,"date":"2018-09-07T20:13:38","date_gmt":"2018-09-07T20:13:38","guid":{"rendered":"https:\/\/theroommarketing.com\/por-que-necesitas-una-investigacion-de-palabras-clave\/"},"modified":"2024-10-08T20:36:32","modified_gmt":"2024-10-08T20:36:32","slug":"por-que-necesitas-una-investigacion-de-palabras-clave","status":"publish","type":"post","link":"https:\/\/theroommarketing.com\/es\/por-que-necesitas-una-investigacion-de-palabras-clave\/","title":{"rendered":"Por qu\u00e9 necesitas una investigaci\u00f3n de palabras clave"},"content":{"rendered":"\n<p>Si tienes un sitio web y no est\u00e1s viendo el tipo de progreso o tracci\u00f3n que esperabas en Google, probablemente se deba a que no est\u00e1s utilizando adecuadamente tus palabras clave.<br\/>Aunque la noci\u00f3n de &#8220;constr\u00fayelo y vendr\u00e1n&#8221; puede sonar atractiva, la realidad es que esto simplemente no funciona. La gente no puede venir si no encuentra tu sitio. <br\/>Y, sin embargo, innumerables blogs y sitios de la red siguen sin hacer una investigaci\u00f3n adecuada de las palabras clave. Sigue leyendo para saber por qu\u00e9 es un terrible error para tu negocio. <\/p>\n\n<h2 class=\"wp-block-heading\"><b>\u00bfQu\u00e9 es la investigaci\u00f3n de palabras clave?<\/b><\/h2>\n\n<p>La investigaci\u00f3n de palabras clave consiste simplemente en examinar las frases que la gente busca en Google. Utilizando una serie de herramientas, es posible averiguar qu\u00e9 es lo que la gente busca con m\u00e1s frecuencia, y tambi\u00e9n cu\u00e1nta competencia hay para ese t\u00e9rmino espec\u00edfico.<br\/>Esto es importante a la hora de escribir una entrada de blog. De ese modo, puedes buscar una frase o palabra espec\u00edfica relacionada con tu pr\u00f3xima entrada de blog o p\u00e1gina web y luego intentar &#8220;orientar&#8221; tu art\u00edculo hacia esa frase. Al incluirla en el t\u00edtulo, en las etiquetas alt y espor\u00e1dicamente a lo largo del texto, aumentas la probabilidad de que Google presente tu art\u00edculo cerca de la parte superior de las p\u00e1ginas de resultados de b\u00fasqueda. Esto, a su vez, se traduce en cientos o incluso <i>miles <\/i>de nuevos visitantes, teniendo en cuenta que Google es lo que la mayor\u00eda de la gente utiliza ahora como herramienta principal para encontrar contenidos en Internet.    <\/p>\n\n<h3 class=\"wp-block-heading\"><b>Usos m\u00e1s amplios para las empresas<\/b><\/h3>\n\n<p>La investigaci\u00f3n de palabras clave tiene muchos m\u00e1s usos. En particular, la investigaci\u00f3n de palabras clave puede ser un paso vital para decidir el nombre de una marca o de una empresa. \u00bfPor qu\u00e9? Porque si quieres aumentar tu visibilidad, querr\u00e1s aumentar la probabilidad de que te encuentren &#8220;org\u00e1nicamente&#8221; a trav\u00e9s de las b\u00fasquedas.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-1024x681.jpg\" alt=\"B&#xFA;squeda de palabras clave\" class=\"wp-image-9608\" title=\"Digital Marketing\" srcset=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-1024x681.jpg 1024w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-300x199.jpg 300w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-768x511.jpg 768w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-1536x1021.jpg 1536w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-2048x1362.jpg 2048w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-150x100.jpg 150w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-5-scaled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n<p>Por ejemplo, si est\u00e1s creando una aplicaci\u00f3n que funciona como calculadora del porcentaje de grasa corporal, puedes elegir un nombre que describa la aplicaci\u00f3n y que la gente est\u00e9 buscando actualmente. De este modo, incluso sin ning\u00fan tipo de marketing, aumentar\u00e1s instant\u00e1neamente tu visibilidad y capacidad de descubrimiento. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes un sitio web y no est\u00e1s viendo el tipo de progreso o tracci\u00f3n que esperabas en Google, probablemente se deba a que no est\u00e1s utilizando adecuadamente tus palabras clave.Aunque la noci\u00f3n de &#8220;constr\u00fayelo y vendr\u00e1n&#8221; puede sonar atractiva, la realidad es que esto simplemente no funciona. La gente no puede venir si no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86,81,85],"tags":[],"class_list":["post-19047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-seo","category-marketing-de-contenidos","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts\/19047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/comments?post=19047"}],"version-history":[{"count":1,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts\/19047\/revisions"}],"predecessor-version":[{"id":19050,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts\/19047\/revisions\/19050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/media\/19048"}],"wp:attachment":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/media?parent=19047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/categories?post=19047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/tags?post=19047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}