{"id":19051,"date":"2020-02-13T12:43:07","date_gmt":"2020-02-13T12:43:07","guid":{"rendered":"https:\/\/theroommarketing.com\/consejos-para-hacer-frente-a-las-criticas-negativas-en-internet\/"},"modified":"2024-10-08T20:37:11","modified_gmt":"2024-10-08T20:37:11","slug":"consejos-para-hacer-frente-a-las-criticas-negativas-en-internet","status":"publish","type":"post","link":"https:\/\/theroommarketing.com\/es\/consejos-para-hacer-frente-a-las-criticas-negativas-en-internet\/","title":{"rendered":"Consejos para hacer frente a las cr\u00edticas negativas en Internet"},"content":{"rendered":"\n<p>Las cr\u00edticas negativas pueden ser muy perjudiciales para la reputaci\u00f3n de una empresa, sobre todo si son demasiadas. La mayor\u00eda de los clientes se forman su opini\u00f3n sobre tu empresa tras leer las primeras cr\u00edticas en Internet. A pesar de las mejores estrategias, es probable que tu empresa reciba una cr\u00edtica negativa de vez en cuando.<br\/>Puede que un arrebato inusual de un cliente no destruya la reputaci\u00f3n de tu empresa, pero un par de quejas similares pueden tener un gran impacto en ella. Por suerte, no es una causa perdida y, con unos pocos esfuerzos, puedes reparar el da\u00f1o. \u00a1Sigue leyendo para saber c\u00f3mo hacerlo!    <\/p>\n\n<h1 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\">1. Responder y reconocer<\/span><\/h1>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-1024x683.jpg\" alt=\"Digital Marketing\" class=\"wp-image-9432\" width=\"657\" height=\"438\" title=\"Digital Marketing\" srcset=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-1024x683.jpg 1024w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-300x200.jpg 300w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-768x512.jpg 768w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-1536x1024.jpg 1536w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-2048x1365.jpg 2048w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-150x100.jpg 150w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/businessccall-scaled.jpg 1920w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><figcaption><\/figcaption><\/figure>\n\n<p>El primer paso para hacer frente a las cr\u00edticas negativas en Internet es investigar r\u00e1pidamente el asunto. Si la queja es aut\u00e9ntica, reconoce sus preocupaciones y responde con profesionalidad. Cuando los clientes se toman la molestia de enviar rese\u00f1as negativas, esperan que respondas. Si es necesario, disc\u00falpate con el cliente por la mala experiencia. Tambi\u00e9n puedes ofrecerle una soluci\u00f3n o un reembolso por su problema.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\">2. Promover una imagen positiva de la empresa<\/span><\/h2>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-1024x683.jpg\" alt=\"Digital Marketing\" class=\"wp-image-9434\" width=\"644\" height=\"429\" title=\"Digital Marketing\" srcset=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-1024x683.jpg 1024w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-300x200.jpg 300w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-768x512.jpg 768w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-1536x1024.jpg 1536w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-2048x1365.jpg 2048w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-150x100.jpg 150w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/thumbsUp-1-scaled.jpg 1920w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><figcaption><\/figcaption><\/figure>\n\n<p>Un buen empresario aprovecha incluso las cr\u00edticas negativas como una oportunidad para promover una imagen positiva de la empresa. Explica con tacto que una experiencia as\u00ed es poco frecuente y haz que el cliente se sienta validado. Incluye algunos puntos fuertes de tu empresa en la respuesta y aborda la cuesti\u00f3n a nivel personal. Facilita una direcci\u00f3n de correo electr\u00f3nico o informaci\u00f3n de contacto para hablar del asunto en privado.   <\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\">3. C\u00e9ntrate en conseguir m\u00e1s cr\u00edticas positivas<\/span><\/h2>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-1024x683.jpg\" alt=\"Digital Marketing\" class=\"wp-image-9435\" width=\"660\" height=\"440\" title=\"Digital Marketing\" srcset=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-1024x683.jpg 1024w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-300x200.jpg 300w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-768x512.jpg 768w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-1536x1025.jpg 1536w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-2048x1367.jpg 2048w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-150x100.jpg 150w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/fivestarreview-1-scaled.jpg 2000w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption><\/figcaption><\/figure>\n\n<p>Siempre es mejor estrategia centrarse en resolver el problema que en acabar con las malas cr\u00edticas. Una empresa debe centrarse en conseguir m\u00e1s rese\u00f1as positivas, sobre todo si depende de mercados basados en rese\u00f1as. Una rese\u00f1a negativa despu\u00e9s de unas cuantas rese\u00f1as positivas podr\u00eda alejar a tu cliente potencial, pero es probable que muchas rese\u00f1as positivas ahoguen a las negativas.<br\/>Con estos \u00fatiles consejos, ya no tendr\u00e1s que preguntarte c\u00f3mo gestionar las rese\u00f1as negativas en Internet. Visita <a href=\"https:\/\/theroommarketing.com\/\">The Room Marketing<\/a> para obtener ayuda profesional para construir una reputaci\u00f3n de marca m\u00e1s s\u00f3lida para tu empresa.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las cr\u00edticas negativas pueden ser muy perjudiciales para la reputaci\u00f3n de una empresa, sobre todo si son demasiadas. La mayor\u00eda de los clientes se forman su opini\u00f3n sobre tu empresa tras leer las primeras cr\u00edticas en Internet. A pesar de las mejores estrategias, es probable que tu empresa reciba una cr\u00edtica negativa de vez en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86,81,85],"tags":[],"class_list":["post-19051","post","type-post","status-publish","format-standard","hentry","category-blog-seo","category-marketing-de-contenidos","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts\/19051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/comments?post=19051"}],"version-history":[{"count":1,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts\/19051\/revisions"}],"predecessor-version":[{"id":19055,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/posts\/19051\/revisions\/19055"}],"wp:attachment":[{"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/media?parent=19051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/categories?post=19051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theroommarketing.com\/es\/wp-json\/wp\/v2\/tags?post=19051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}