{"id":21497,"date":"2019-05-09T13:37:48","date_gmt":"2019-05-09T13:37:48","guid":{"rendered":"https:\/\/theroommarketing.com\/por-que-todas-las-empresas-locales-deberian-utilizar-google-my-business\/"},"modified":"2024-11-18T23:36:06","modified_gmt":"2024-11-18T23:36:06","slug":"por-que-todas-las-empresas-locales-deberian-utilizar-google-my-business","status":"publish","type":"post","link":"https:\/\/theroommarketing.com\/es\/por-que-todas-las-empresas-locales-deberian-utilizar-google-my-business\/","title":{"rendered":"\u00bfPor qu\u00e9 todas las empresas locales deber\u00edan utilizar Google My Business?"},"content":{"rendered":"\n<p>\u00bfEres el propietario o el responsable de marketing de una peque\u00f1a empresa o de una startup que busca formas de correr la voz y ser encontrado por la poblaci\u00f3n local?<br\/>Conseguir que tu empresa aparezca en Google My Business es tu mejor opci\u00f3n.<br\/>Sabiendo que la gente conf\u00eda sobre todo en las b\u00fasquedas online para informarse y encontrar servicios y productos disponibles en su zona, no tener presencia online ya no es una opci\u00f3n para las empresas. Y con Google convirti\u00e9ndose en sin\u00f3nimo de b\u00fasqueda online (de media, el motor de b\u00fasqueda recibe m\u00e1s de <a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener\">3.500 millones de b\u00fasquedas al d\u00eda<\/a>), tiene sentido que las empresas utilicen todos los recursos disponibles para mejorar su clasificaci\u00f3n en Google.<br\/>Lanzada en 2014, Google My Business es una herramienta dedicada a ayudar a las empresas a mejorar su presencia online. <\/p>\n\n<h1 class=\"wp-block-heading\">\u00bfPor qu\u00e9 Google My Business Listing es importante para los negocios locales?<\/h1>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-1024x681.jpg\" alt=\"Digital Marketing\" class=\"wp-image-9513\" width=\"559\" height=\"371\" title=\"Digital Marketing\" srcset=\"https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-1024x681.jpg 1024w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-300x199.jpg 300w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-768x511.jpg 768w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-1536x1021.jpg 1536w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-2048x1362.jpg 2048w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-150x100.jpg 150w, https:\/\/theroommarketing.com\/wp-content\/uploads\/2022\/08\/searchengine-3-scaled.webp 1920w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><figcaption><\/figcaption><\/figure>\n\n<p>Si alguna vez has prestado un poco de atenci\u00f3n al modo en que Google muestra los resultados cuando realizas una b\u00fasqueda online, sabr\u00e1s que los resultados son casi siempre espec\u00edficos de la ubicaci\u00f3n. Una de las mayores ventajas de utilizar Google My Business es que aumenta las posibilidades de que las peque\u00f1as empresas sean encontradas en Internet.<br\/>Supongamos que tienes una peque\u00f1a cafeter\u00eda en Sugarland, Houston. \u00bfQu\u00e9 probabilidades hay de que tu negocio sea encontrado en Internet?<br\/>No muchas, \u00bfverdad?<br\/>Pero, si apareces en Google Mi Negocio, es muy probable que tu negocio aparezca en los resultados cada vez que alguien busque <em>cafeter\u00edas en Sugarland<\/em> o <em>cafeter\u00edas cerca de m\u00ed<\/em> (para una persona que viva all\u00ed).<br\/>Google Mi Negocio te permite compartir informaci\u00f3n sobre tu negocio con tus posibles clientes. Puedes compartir tu direcci\u00f3n, informaci\u00f3n de contacto y horarios. Tambi\u00e9n puedes a\u00f1adir opiniones de clientes para atraer a m\u00e1s gente.    <\/p>\n\n<h3 class=\"wp-block-heading\">Aqu\u00ed tienes un resumen de las principales razones por las que toda peque\u00f1a empresa deber\u00eda aparecer en Google My Business:<\/h3>\n\n<ul class=\"wp-block-list\"><li>Para mejorar la apariencia online, lo que mejorar\u00e1 tus posibilidades de ser descubierto<\/li><li>Para asegurarte de que tu empresa se encuentra en todos los dispositivos<\/li><li>Para compartir la informaci\u00f3n correcta con tus clientes potenciales<\/li><li>Para que tu empresa aparezca en Google Maps<\/li><li>Con cada cuenta de Google My Business, se crea autom\u00e1ticamente una p\u00e1gina de Goggle+, lo que a\u00f1ade otra arma a tu arsenal de marketing digital<\/li><\/ul>\n\n<p>Google My Business es gratuito, as\u00ed que no hay nada malo en probarlo porque no tienes nada que perder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEres el propietario o el responsable de marketing de una peque\u00f1a empresa o de una startup que busca formas de correr la voz y ser encontrado por la poblaci\u00f3n local?Conseguir que tu empresa aparezca en Google My Business es tu mejor opci\u00f3n.Sabiendo que la gente conf\u00eda sobre todo en las b\u00fasquedas online para informarse y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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