How to Create a Facebook Business Page?
The importance of Facebook for businesses is growing at warp speed. Establishing a dialogue with your prospects and customers has never been easier. A Facebook Business Page does not only give your business online presence on the largest social network in the world, but it also allows you to share content, respond, collaborate and have personal conversations with your valued audience.
With all the photos, ideas and information that you need for your Business Page, creating one should be a breeze. All you have to do is work through a few simple steps to get your page up and running. Luckily, you have landed on just the right place to learn how to create a Facebook Page for your business.
Follow these steps to launch your business page to make your business grow with free online presence!
Step 1 – Create a Page
The first thing that you will need is a personal Facebook account to get started. You can either click on the “+” icon on the top right corner or you can go to facebook.com/pages/creation.
The picture above is the new 2020 version of Facebook Page Creation. The top left icons will allow you to view how your page will appear on a phone or desktop computer.
Now, the next thing you need to do is enter your business page information. For your page name, you can use your official business name or the name by which your customers are likely to search you online.
For the category description, type a word that best describes your business and you can also choose from the suggestions given by Facebook as you type. If you think your business falls into more than one of the category options, you can add multiple options in the business category. You can add as many tags as the kinds of products and services your business offers. This will help you drive more traffic to your page and eventually get you more leads.
Next, write something meaningful and appealing in the description. This part of the business information is merely a short description that will appear in search results. Ideally, it should be just a few sentences long with a maximum of 255 characters as the limit.
Step 2 – Add Pictures
Once you have added all the information in the three required fields, click Create Page at the bottom. With this you are all set to move on to the next step which is to upload profile and cover images for your Facebook Business Page. The pictures on your Facebook Page are incredibly important to create a good visual impression on your visitor. So, it’s important to make a wise choice in that regard.
The pictures that you have decided to choose must align with your brand and
should make your business easily identifiable among others. Usually, businesses use their business logo as a profile picture. But that is in no way a limitation. You can use any picture that best represents your business and brand. Make sure that the picture is clear and it does not get cropped when you set it as your profile picture.
The profile picture on a Facebook Page displays at 170 X 170 pixels on desktop and 128 X 128 pixels on a phone screen. Since the picture will be cropped to a circle, it is best not to put any important details in the corners.
After choosing a good profile picture, the cover image is next in line. A cover image is the biggest and most prominent image on a Facebook Business Page. Anyone visiting your page is likely to take a good look at your cover image before anything else. Therefore, this image should be able to capture your business personality and brand message.
The cover image on a Facebook Page displays at 820 x 312 pixels on desktop and 640 x 360 pixels on a phone screen. The picture that you have chosen as your cover should be at least 400 pixels wide and 150 pixels in length. The recommended size of this image is usually 720 X 315 pixels.
Once you have selected both images, click Save. And with that you have your Facebook Business Page in place, although it is skimpy at this point. While the skeleton of the Business Page is all set, it will drive little, if any, traffic to your page. You still have some work to do before your page is ready to be introduced to your audience.
Step 3 – Add a Button
As you probably know by now, the purpose of creating a Facebook Business Page is to get more leads and create an online presence on this platform, and to do this, you need to provide a CTA button on your page. Facebook’s in-built CTA button allows the customer to find what they are looking for instantly, including starting a dialogue with your business in real time.
The right CTA button will allow your prospects to learn more about your business, shop, download your business app or book an appointment with you. The process of adding a CTA button on your page is fairly quick and easy. All you have to do is click on the blue button under the cover image that reads Add a Button and choose the kind of button you want.
It’s a Wrap!
From creating a username to adding your location, contact details, opening hours – there is so much more to include on your Business Page. Once you have added the basic details, you can move to the See More option in the menu on the left side of the page. Here, you can fill in the About section to tell your customers what makes your business special and why they should choose you.
Play around with other options and set the page as per your business needs. Once you feel satisfied that all is in place, you can create some valuable content before inviting people to your page. Whether you are a pro at digital marketing or just a newbie, with this guide you can set up your Facebook Business Page from scratch.