The Room Marketing Blog
Your guide for your digital marketing.
Impact of Social Media on Youth
Did you know, according to an article published in the JAMA Psychiatry Journal, teenagers who spend over 3 hours each day on social media platforms may be at a huge
Social Media: Is It a New Marketing Mainstay?
There seems to have been a notion attached to the use of social media among the masses. “It’s only for the younger generation.” “It’s just a way to kill time.”
Multicultural Marketing: What Is It?
Have you ever noticed how certain marketing campaigns grossly underrepresented different ethnicities? The goal now is not just about paving the way for tolerance. Instead, it’s time to accept differences,
What to Do When Clients Pressure You for Lower Fees
How many times have you come across a client who may have tried to convince you to lower your fees for a service? Probably too many times to even remember.
Debunking Common Myths About Sales and Promotion
Are you running a business in the post-pandemic world? We know you’re at your wits’ end and are probably willing to invest in any opportunity that promises promotion, reach, and
4 Reasons Your Business Needs More Video Content
Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require
6 Ways Social Media Marketing Is Better Than Traditional Marketing
Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With
Why Is It a Bad Idea to Hit the “Boost Post” button on Facebook?
Don’t push it! Facebook launched its infamous Boost Post button back in 2014 to assist advertisers and page managers. The feature allowed them to give their posts better visibility by
Why Does Every Business Need Google Business Account
Everyone need Google Business If you’re a business owner looking to gain better visibility for your business on a search engine like Google, you may want to consider listing your
Here’s Why You May Want To Stop Using Linktree
What Is Linktree? We’ve all come across a Linktree reference on Instagram at least on a few profiles of the people you follow or see on your Explore page. If
Benefits of Running a Subscription Service
There’s Guarantee of At Least Some Sort of Revenue Just like any other e-commerce business, running a subscription service also comes with a unique set of challenges. It’s subject to
Why Your Business Purpose Should Be More Than Making Money
Over the last few decades, the dynamics of business have changed to a great extent. Thanks to e-commerce, new businesses are emerging at the speed of light. However, a lot
Evergreen Content: What It Is and Why You Need It
This article will explore how to create and sustain evergreen content to stay on top of the game and generate consistent organic traffic in any niche. Evergreen Content Evergreen content
Social Media’s Effects on Mental Health – Sustaining Balance in Life
Numerous studies have been conducted recently to gauge social media’s impact on an individual’s mental health. How to Create Balance in Life with Social Media? It can be taxing to
What the IOS 14 Update Means for Digital Marketing
In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data.
Marketing Automation and Why It’s Necessary
What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even
How to Make Your Customers Understand Service Response Time
Importance to set a response time Working in customer service response time can be challenging for just about anyone. This occupation requires focus and quick-thinking skills, all while maintaining a
The Future of Content Marketing
Content is King! Many people think content marketing is all about blogging or email and social media copy. Well, content marketing is more than just the written formats of content.
How Small Businesses Can Bolster Trust With Consumers
The pandemic has left an indelible mark on customers as they become more risk-averse than ever before. Companies, in turn, are scrambling to create a more customer-friendly digital presence.And while
“Let’s Talk About Me” Why being the hero is killing your business
by Juan Santiago Many professionals suffer from this Have you ever met someone who couldn’t stop talking about themselves? Frustrating, isn’t it? Now imagine the same scenario in an important
The Difference Between Marketing and Branding
Most people confuse marketing with branding and vice versa. This is a common misunderstanding and there is no shame in being part of this group. What matters is that you
Tips to Make Remote Work a Reality in 2021
This past year has been difficult for most businesses – cities faced lock downs, markets were disrupted, economies took hits and employees have been laid off, all due to the
How Digital PR Can Help You Build a Brand
A trusted and recognizable brand is the most valuable asset your company has. Most customers will only buy products and services from reliable sources that they have bought from before,
Steps to Creating the Perfect Social Media Marketing Plan
Social media marketing is always evolving and has become one of the best ways to grow a business. We’re ever seeing new social media platforms coming up and gaining massive
Everything to Know About the Marketing Funnel
In an ad agency over an epoch ago, the furtive “marketing funnel” started to take shape. Today, your business might have one, whether you realize it or not.You might not
Online Holiday Sales Expected to Reach $200 Billion, Says Adobe
According to Adobe Analytics’ latest forecast, U.S. online holiday sales this year are expected to reach $189 billion. This represents a record-breaking year-over-year (YoY) increase of 33%. The total revenue could
How YouTube Can Increase Traffic to Your Website
Youtube is Key There are many benefits to having a YouTube account. Many of these benefits can be found in this article about YouTube and building a YouTube presence. However,
What’s the Difference Between Organic SEO and Social Media Marketing?
SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time
Why Advertise on LinkedIn?
Not many people use it. LinkedIn Ads is an online B2B marketing juggernaut, offering a chance and an edge to connect directly with audience members that would otherwise be more
Local SEO Tips for the 2020 Holidays
Identify what your customers want We’re fast approaching 2020’s peak shopping season. Is your business ready for it? The best way to prepare for the peak shopping season is to
10 WAYS ENTREPRENEURS CAN BENEFIT BY SETTING ‘WORK HOURS’
Many people don’t like the rigidity of the 9 – 5 job. That’s why so many people choose to start their own businesses to control the number of hours to
Social Media Responsibility for Election Integrity
Social media companies need to adhere to the new standards and strategies We’re fast approaching nearly certain the most significant election in American history. Therefore, now more than ever social
How to Deal With Disrespectful and Difficult Clients
Can be emotionally exhausting Customer is king, but sometimes, it might be necessary to de-crown the unruly ones. Your business might be doing well and you are getting great reviews
Benefits of Referral Marketing
It’s known across all industries that a positive word of mouth is the most inexpensive and effective way to generate brand awareness, new customers, and recent sales. Many consumers are
Best Practices For Marketing in 2020
The marketing industry is rapidly evolving, and businesses need to stay updated on the new techniques to improve their marketing and achieve more growth. With the rapid growth of technology,
Can the Entertainment Business Survive Corona-virus?
No one would have thought that in a matter of a few months, the entire world would have an unprecedented lockdown, resulting in the shutdown of industries, shops, businesses, and
Online Influencer Is Crucial To Your Business. Learn Why!
Influence marketing has become one of the most effective ways to create brand awareness and build brand authority. Influencers have a robust online presence characterized by substantial following online. These
Why Your Business Needs A Podcast
Every day, businesses create effective digital marketing strategies that will help them reach their customers and prospects alike. One powerful strategy that’s being rapidly adopted by companies is a podcast.
Don’t go offline! Prepare for A Tropical Storm Or Hurricane
The tropical storm or the hurricane season is here. Every business should be focusing on early preparedness because it’s the best way to ensure your business operations continuity. Companies should
TikTok Moves Into YouTube Territory
In 2020, there’s a high likelihood that you’re aware of the app named TikTok. But are you entirely sure what it’s all about? TikTok is one popular app in 2020
Types of Content Marketing to Grow Your Business
Many alternatives for your business You’ve probably come across the phrase, “content is king.” It’s real, and for you to build a long-term and robust brand, you need content marketing.
Voice Search and Smart Speakers
Have you optimized your website for voice search? Well, if you haven’t, you need to optimize it as soon as possible. Millions of people have access to a smart speaker.
Remote Work Schedule That Works
There are many statistics about how remote work improves productivity. However, working from home is a pretty new concept, and it takes a lot of trial and error before settling
How Inspiration Can Help Your Business Marketing
“People do not buy goods and services. They buy relations, stories, and magic.”– Seth GodinMarketing has evolved over the years and for the most part, it evolved for the better.
Impact of Your Personal Digital Image On the Business World
If you have spent some time in the competitive corporate world, you can understand how important it is to cultivate a positive image of yourself. Not only do you need
Social Media Advertising is not everything in Digital Marketing
Differences between digital marketing and social networksThe difference between digital marketing and social marketing is that social marketing (or social media) is only one of the channels available in digital
How to Carry out Keyword Research the Easy Way
It is important to do a keyword research before starting your website. It’s a known fact that keywords are the backbone of digital marketing. Identifying high volume keywords is essential
Will AI Take Over The World?
We are not Alone With artificial intelligence solutions, digital marketers can make the best of data science and gain an optimal return on their online marketing budgets. Leveraging data and
Is this the end of Hollywood? Streaming the present and future
Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for
Importance of SEO in Social Media
SEO and social media marketing are the backbones of a successful digital marketing strategy. However, despite their success on individual fronts, they are rarely used in tandem.If your social media
The End of Traditional Marketing
Traditional marketing has been on the decline for years. However, the COVID-19 may have put the final nail in the coffin for the field. Digital marketing has been steadily growing in
How to Generate Leads Using Facebook Ads
Facebook ads are an amazing way to generate new and exciting leads for your business. There are almost 2.5 billion active monthly users on Facebook worldwide, which means you have
If people are on social media, why do you distribute flyers?
Choose the correct channel for your marketing. Today, companies have many ways to approach their target audience. When we talk about what an advertising flyer is, we refer to a
Why is branding important?
What is a brand? Decades ago, the brand was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify a company’s products or
Working from home. How to stay focused?
Although it is known that working from home is something that many people long for and wish they could do, it is also necessary to be aware that not everything
How to Create an Effective Social Media Strategy?
Currently, there are over two and a half billion social media users worldwide. Such a vast online presence is an opportunity for businesses to capture wider target audiences. Businesses can
Tips for Dealing with Negative Online Reviews
Negative reviews can be very damaging to the reputation of a company, especially if there are too many. Most customers form their opinion about your business after reading the first
The Impact of Social Media on Your SEO
The importance of social media and SEO cannot be emphasized enough in the digital age. That said, many people do not understand how social media can influence SEO. While both
Technology and Our Health
As the world undergoes the 4th Industrial revolution, digitizing and automating everything, we’re surrounded by technology that continues to advance. Our lives are dominated by our personal laptops, smartphones, tablets,
Which is Better for Your Website Traffic?
There are various digital marketing options to choose from when you’re looking to market your website or generate user traffic. PPC and SEO are among the most commonly used tools.
What Is User Testing and Why Should You Do It?
User Testing is an important step for a successful website. Your website is a treasure trove of data that provides you with insightful information about your potential clients. You can
Passion to work
Passion Important for Your Work Social networking sites are filled with Monday Blues memes that aptly describe the feeling we have after spending a relaxing weekend at home. Besides this,
Consumers will spend 800 hours using their mobile internet devices this year
Screen time anyone? According to Zenith’s Media Consumption Forecasts, people from all over the world will spend an average of 800 hours using mobile Internet this year – equivalent to
Importance of reusing content
When we review the metrics, the last thing we want to see is that organic traffic is stagnating. However, all marketing professionals must deal with this problem at some point.
Six tricks to succeed on Instagram with food photos
Unleash your creativity. It is a fact: images about food, also known as «foodies» or «pornfood,» have taken over social networks and little by little they have been gaining ground
Why everyone leaves your website?
Many factors contribute to users leaving your website In these times, making a web page present is not an easy matter. The digital world evolves, and it is a challenge
SEO Trends: How to make a difference?
Therefore, keeping up to date is the key to making a difference, and here we tell you the main SEO trends that you should take into account. Currently, for a
5 Questions before starting your Facebook Ads campaign
It’s not just about money. To make every penny in Facebook Ads worthwhile, you must take full advantage of the tools at your disposal. Before launching your project and ensure
Do these 5 things to destroy your online business presence
Currently, within the companies, there are still many people who have an unclear vision about the benefits of SEO strategies and business presence. There is a perception that it is
The Dangers of Using Social Media While Driving
There is no denying the fact that social media has brought the world closer and connected people in unprecedented ways by providing unique platforms for communication and global interaction. But,
Why Website Builders like WIX Sucks
Why Using a DIY Website Builder Is Bad For Your Business Building a website has never been easier!Build your own website in just a few minutes! We all have come
Why Every Local Business Should Use Google My Business?
Are you the owner or marketer of a small business or a startup looking for ways to spread the word and get found by local people?Getting your business listed in
How to Optimize Images for Search Engines?
Whether you are an article writer, a blogger, or a marketer, if you are involved in digital marketing, you would know that the game is all about generating more and
Social Media Marketing? 4 Reasons Why It Could Be a Disaster
There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic.
How Online Marketing Can Serve as a Revenue Driver for Your Business
It’s no secret that your company’s C-suite members don’t care about the number of likes you received on your last share or the website traffic you receive daily. What they
Why Bother Addressing Old Blog Posts?
Is there a need to optimize the old posts or is it better to leave them to their own devices?We know you are busy paying attention to the latest stuff;
Your Guide to Social Media Marketing
At the beginning of the digital marketing era, most marketers were not able to grasp the true value of social media.Times have changed, and marketers have started understanding the reach
What Are the Benefits of Facebook Live Videos?
When Facebook first introduced the live broadcasting feature three years ago, most of us were baffled.Today, a notification informing us that our favorite page/person has gone live gets us rushing
Websites Become a Major Area of Investment for Local Businesses
Why a Website is a good Investment for Local Businesses The word floating around in the industry is that social media and Google have become versatile enough to replace the
The Dangers of Duplicate Content
Why Do Search Engines Do Not Like Duplicate Content? Duplicate content refers to the content on the internet when it appears in more than one place.This means that when two
How to win the race on Google In 2019
Google is not the same anymore. Now that digital marketing is insanely competitive, Google has stepped up its game to offer only the best results to its users across the
WHY REVIEWS ARE IMPORTANT FOR LOCAL SEO
User trends show that there is a strong correlation between local SEO and mobile browsing which has resulted in a lot of SEO companies and business owners giving more significance
Advantages and Disadvantages of Social Media for Business
Social media has become the biggest online community platform in the world. According to a recent report, almost 77 percent of the entire U.S. population has a social media account.
A Step-by-Step Guide for Effective Content Marketing
A Step-by-Step Guide for Creating an Effective Content Marketing Strategy No one can deny the fact that content coverts. Content marketing is in use since the advent of the internet, and even
Online Scams Offering to Put Your page on Google First Page
Beware of Online Scams The world has become a global village thanks to the advancement of the internet. Business on the internet is booming day-by-day, and it is certainly here
A new era, the digital marketing era!
The beginning of a new era, the digital era! We are living in an age where everything has moved from physical to digital and marketing is no exception! Without a
Why Website Speed is Important for Search Engine Rankings?
Punishing the Sluggish Sites We are living in the modern age of the internet. Gone are the days when you’d have to wait several minutes so that the webpage can
Why All Websites Need Search Engine Optimization
The internet is exponentially growing day-by-day. The amount of content that is produced in one year today is more than that was produced in the entire last century. This also
5 Ways Social Media Marketing Can Help Your Business
Are you ready for the Social Media change? If you’re running a business, chances are you’re already using social media to reach your customers and to enhance your brand awareness.
Why Your Business Needs Video Marketing
The world of video content and marketing is one of many surprises. Video content is not only known to generate traffic like no other, but is also extremely effective
Why I need a Social Media Influencer
What Is A Social Media Influencer Should I Hire One? Social media marketing has come a long way since its inception not too long ago. From sponsored posts to advertisements
Why You Need Keyword Research
If you’re running a website and you’re not seeing the kind of progress or traction that you were hoping for in Google, then it’s probably because you aren’t properly utilizing
DIGITAL MARKETING FIRM OPENS ITS DOORS IN TAMPA, FLORIDA
PRESS RELEASE DIGITAL MARKETING SIGNATURE OPENS ITS DOORS IN TAMPA, FLORIDA Integrated communication services in two languages September 2018… Tampa, Florida… Digital Marketing Company, arrives in the city of Tampa,
Search Engine Optimization for Voice Search
Talk to your Phone! The internet has changed a lot over the last few years, and webmasters are struggling to keep up with the ever-changing rules of search. Luckily, the
How Often Should Your Business be Posting to Facebook?
Facebook is a potentially powerful tool for any business that is looking to build its audience and increase loyalty among existing followers. This is not only a marketing tool but
Data-Driven Marketing: What Is It All About?
Real Data While technology has revolutionized every single industry, marketing remains that one domain that has experienced a fundamental shift due to technological advancements over the past two decades. Today,
3 Online Marketing Trends that will dominate in 2018
The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing
PAGE SPEED AND RANKING FACTOR
What is Page Speed? Page speed frequently gets mixed up with “site speed,” which actually refers to the page speed for a sample of views on a website. Page speed
Which Social Media Channels Should You Use for Marketing and Why
Which Social Media Channels Should You Use for Marketing and Why Social media marketing has become a staple of almost any business strategy today. Since it provides your business a