The Room Marketing Blog
Your guide for your digital marketing.
What to Do When Clients Pressure You for Lower Fees
How many times have you come across a client who may have tried to convince you to lower your fees for a service? Probably too many times to even remember. Let’s face it, negotiating is exhausting, especially when all you expect is to be paid well for a service you’ve
Debunking Common Myths About Sales and Promotion
Are you running a business in the post-pandemic world? We know you’re at your wits’ end and are probably willing to invest in any opportunity that promises promotion, reach, and marketing for your products, but here’s the deal: Don’t fall for it! With the changing dynamics of advertising, brand positioning
4 Reasons Your Business Needs More Video Content
Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require modern solutions”, which holds true today more than ever. Whether you’re a start-up or a business with established roots, understanding
6 Ways Social Media Marketing Is Better Than Traditional Marketing
Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With the growing significance of social media marketing every day, it’s clear that your audience expects much more from you than
Why Is It a Bad Idea to Hit the “Boost Post” button on Facebook?
Don’t push it! Facebook launched its infamous Boost Post button back in 2014 to assist advertisers and page managers. The feature allowed them to give their posts better visibility by bringing them across more people. While Facebook claims that the sole purpose of the feature is to help you reach
Why Does Every Business Need Google Business Account
Everyone need Google Business If you’re a business owner looking to gain better visibility for your business on a search engine like Google, you may want to consider listing your company. This is especially important for businesses providing services in limited locations. However, creating a listing or a profile will
Here’s Why You May Want To Stop Using Linktree
What Is Linktree? We’ve all come across a Linktree reference on Instagram at least on a few profiles of the people you follow or see on your Explore page. If not Instagram, you may have seen it on some other platforms. While it does spark our curiosity to a certain
Benefits of Running a Subscription Service
There’s Guarantee of At Least Some Sort of Revenue Just like any other e-commerce business, running a subscription service also comes with a unique set of challenges. It’s subject to highs and lows and provides certain benefits. However, before we get into the challenges and benefits, it’s important to understand
Why Your Business Purpose Should Be More Than Making Money
Over the last few decades, the dynamics of business have changed to a great extent. Thanks to e-commerce, new businesses are emerging at the speed of light. However, a lot of them have also vanished from the face of the planet as fast as they emerged in the first place.
Evergreen Content: What It Is and Why You Need It
This article will explore how to create and sustain evergreen content to stay on top of the game and generate consistent organic traffic in any niche. Evergreen Content Evergreen content is content stays relevant for a long time and is optimized for search engines on the basis of search volume.
Social Media’s Effects on Mental Health – Sustaining Balance in Life
Numerous studies have been conducted recently to gauge social media’s impact on an individual’s mental health. How to Create Balance in Life with Social Media? It can be taxing to be constantly connected to the virtual world, updating others on your thoughts, feelings, and keeping track of theirs’. The hours
What the IOS 14 Update Means for Digital Marketing
In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data. While this update may arguably be great for customers, any brand that advertises through Facebook will likely be negatively affected. The
Marketing Automation and Why It’s Necessary
What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing
How to Make Your Customers Understand Service Response Time
Importance to set a response time Working in customer service response time can be challenging for just about anyone. This occupation requires focus and quick-thinking skills, all while maintaining a cool head. If you work in customer service, you may have noticed many customers call or email in complaining about
The Future of Content Marketing
Content is King! Many people think content marketing is all about blogging or email and social media copy. Well, content marketing is more than just the written formats of content. It now encompasses things like videos, podcasts, blogs that have video or audio elements. These content delivery modes have enabled
How Small Businesses Can Bolster Trust With Consumers
The pandemic has left an indelible mark on customers as they become more risk-averse than ever before. Companies, in turn, are scrambling to create a more customer-friendly digital presence.And while most businesses have pivoted to online marketplaces, some goods simply cannot be sold online (think restaurants and repair services). These
“Let’s Talk About Me” Why being the hero is killing your business
by Juan Santiago Many professionals suffer from this Have you ever met someone who couldn’t stop talking about themselves? Frustrating, isn’t it? Now imagine the same scenario in an important sales meeting, presentation, or negotiation. Would you buy from this person? I thought so. Sadly, many professionals suffer from this
The Difference Between Marketing and Branding
Most people confuse marketing with branding and vice versa. This is a common misunderstanding and there is no shame in being part of this group. What matters is that you are here now, and we will help you better understand the differences so you can identify each one correctly!Let’s begin
Tips to Make Remote Work a Reality in 2021
This past year has been difficult for most businesses – cities faced lock downs, markets were disrupted, economies took hits and employees have been laid off, all due to the global pandemic.Maintaining a smooth work flow and a healthy environment for employees is crucial for every business owner and has
How Digital PR Can Help You Build a Brand
A trusted and recognizable brand is the most valuable asset your company has. Most customers will only buy products and services from reliable sources that they have bought from before, even when purchasing a new product. Building a brand is a mammoth task. It requires creating an identity, a strategy,
Steps to Creating the Perfect Social Media Marketing Plan
Social media marketing is always evolving and has become one of the best ways to grow a business. We’re ever seeing new social media platforms coming up and gaining massive popularity across the globe. Today, we have TikTok, which has been embraced around the world. TikTok is growing much faster
Everything to Know About the Marketing Funnel
In an ad agency over an epoch ago, the furtive “marketing funnel” started to take shape. Today, your business might have one, whether you realize it or not.You might not know how it works, what it looks like. You might call it a “sales funnel,” a “conversion funnel,” or some
Online Holiday Sales Expected to Reach $200 Billion, Says Adobe
According to Adobe Analytics’ latest forecast, U.S. online holiday sales this year are expected to reach $189 billion. This represents a record-breaking year-over-year (YoY) increase of 33%. The total revenue could go even higher, exceeding $200 billion, if brick-and-mortar stores are forced to close down again to minimize the spread of
How YouTube Can Increase Traffic to Your Website
Youtube is Key There are many benefits to having a YouTube account. Many of these benefits can be found in this article about YouTube and building a YouTube presence. However, I’d like to introduce a new term for those curious about growing their own YouTube account but aren’t quite sure
What’s the Difference Between Organic SEO and Social Media Marketing?
SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes
Why Advertise on LinkedIn?
Not many people use it. LinkedIn Ads is an online B2B marketing juggernaut, offering a chance and an edge to connect directly with audience members that would otherwise be more likely to scroll past your ad when they are scrolling through their social media feeds and then only be interested
Local SEO Tips for the 2020 Holidays
Identify what your customers want We’re fast approaching 2020’s peak shopping season. Is your business ready for it? The best way to prepare for the peak shopping season is to plan and implement an effective holiday marketing strategy early enough to build a relationship with your customers. Many people will
10 WAYS ENTREPRENEURS CAN BENEFIT BY SETTING ‘WORK HOURS’
Many people don’t like the rigidity of the 9 – 5 job. That’s why so many people choose to start their own businesses to control the number of hours to work. However, becoming an entrepreneur takes hard work, and you might find yourself working for long hours. Entrepreneurship is a
Social Media Responsibility for Election Integrity
Social media companies need to adhere to the new standards and strategies We’re fast approaching nearly certain the most significant election in American history. Therefore, now more than ever social media responsibility is needed. Social media has been associated with a lot of negative effects including a rise in depression
How to Deal With Disrespectful and Difficult Clients
Can be emotionally exhausting Customer is king, but sometimes, it might be necessary to de-crown the unruly ones. Your business might be doing well and you are getting great reviews yet on occasion, a client can become so rude that it can put your hard work to test. Before you
Benefits of Referral Marketing
It’s known across all industries that a positive word of mouth is the most inexpensive and effective way to generate brand awareness, new customers, and recent sales. Many consumers are more likely to buy a particular company after getting recommendations from friends and family. This is because they trust them.
Best Practices For Marketing in 2020
The marketing industry is rapidly evolving, and businesses need to stay updated on the new techniques to improve their marketing and achieve more growth. With the rapid growth of technology, everything that relies on it, such as marketing, digital marketing to be specific, must rapidly evolve. Businesses must adapt to
Can the Entertainment Business Survive Corona-virus?
No one would have thought that in a matter of a few months, the entire world would have an unprecedented lockdown, resulting in the shutdown of industries, shops, businesses, and entertainment outlets for an indefinite period to contain the spread of the novel coronavirus. While the cost of shutting down
Online Influencer Is Crucial To Your Business. Learn Why!
Influence marketing has become one of the most effective ways to create brand awareness and build brand authority. Influencers have a robust online presence characterized by substantial following online. These influencers are continually looking for exciting and engaging content to share with their followers. Businesses, whether small or big, should
Why Your Business Needs A Podcast
Every day, businesses create effective digital marketing strategies that will help them reach their customers and prospects alike. One powerful strategy that’s being rapidly adopted by companies is a podcast. This marketing strategy allows businesses straightforwardly to build brand authority and trust, and it’s free as well. You can use
Don’t go offline! Prepare for A Tropical Storm Or Hurricane
The tropical storm or the hurricane season is here. Every business should be focusing on early preparedness because it’s the best way to ensure your business operations continuity. Companies should now be looking at creating the best action plan ahead of the tropical storm, which includes creating emergency communications, establishing
TikTok Moves Into YouTube Territory
In 2020, there’s a high likelihood that you’re aware of the app named TikTok. But are you entirely sure what it’s all about? TikTok is one popular app in 2020 that’s redefining the way we use social media. Teens love it, but other older people say it’s a waste of
Types of Content Marketing to Grow Your Business
Many alternatives for your business You’ve probably come across the phrase, “content is king.” It’s real, and for you to build a long-term and robust brand, you need content marketing. Consistent and effective content marketing helps set a business up for sustainable success. This strategy takes effort, time, and sometimes
Voice Search and Smart Speakers
Have you optimized your website for voice search? Well, if you haven’t, you need to optimize it as soon as possible. Millions of people have access to a smart speaker. Thus, if your site is not optimized for voice search, you’re missing out on valuable leads. Voice search has become
Remote Work Schedule That Works
There are many statistics about how remote work improves productivity. However, working from home is a pretty new concept, and it takes a lot of trial and error before settling on a routine that truly works. Whether you’re a new or experienced person working remotely, you’ve probably faced the biggest
How Inspiration Can Help Your Business Marketing
“People do not buy goods and services. They buy relations, stories, and magic.”– Seth GodinMarketing has evolved over the years and for the most part, it evolved for the better. What first started as promoting the business has now transformed into the marketing philosophy of giving back to the communities.
Impact of Your Personal Digital Image On the Business World
If you have spent some time in the competitive corporate world, you can understand how important it is to cultivate a positive image of yourself. Not only do you need to work on your accomplishments as a resource, but you also need to present yourself in a manner that is
Social Media Advertising is not everything in Digital Marketing
Differences between digital marketing and social networksThe difference between digital marketing and social marketing is that social marketing (or social media) is only one of the channels available in digital marketing.Many people believe that by getting followers on their social networks, they are doing digital marketing, but this is not
How to Carry out Keyword Research the Easy Way
It is important to do a keyword research before starting your website. It’s a known fact that keywords are the backbone of digital marketing. Identifying high volume keywords is essential for successful digital marketing.In this blog, we cover some research steps that can help you to find valuable keywords that
Will AI Take Over The World?
We are not Alone With artificial intelligence solutions, digital marketers can make the best of data science and gain an optimal return on their online marketing budgets. Leveraging data and making the best possible use of artificial intelligence is now a key requirement to remain competitive. The task of processing
Is this the end of Hollywood? Streaming the present and future
Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for the industry and those associated with it.Studios and platforms are beginning to wonder how they will keep their film crews,
Importance of SEO in Social Media
SEO and social media marketing are the backbones of a successful digital marketing strategy. However, despite their success on individual fronts, they are rarely used in tandem.If your social media marketing strategy is not generating the desired results, you can adopt SEO methods to improve it.Here is how SEO can
The End of Traditional Marketing
Traditional marketing has been on the decline for years. However, the COVID-19 may have put the final nail in the coffin for the field. Digital marketing has been steadily growing in popularity ever since the first email was sent in 1971, and the field has adapted incredibly well to the new
How to Generate Leads Using Facebook Ads
Facebook ads are an amazing way to generate new and exciting leads for your business. There are almost 2.5 billion active monthly users on Facebook worldwide, which means you have the chance to reach a large audience if you play your advertising cards correctly. The other advantage of the Platform
If people are on social media, why do you distribute flyers?
Choose the correct channel for your marketing. Today, companies have many ways to approach their target audience. When we talk about what an advertising flyer is, we refer to a type of direct printed communication, widely used in specific sectors, but useful for everything. Although flyers have existed for several
Why is branding important?
What is a brand? Decades ago, the brand was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify a company’s products or services. The brand was identified from the elements that differentiated the goods and/or services from the competition. Today, branding is
Working from home. How to stay focused?
Although it is known that working from home is something that many people long for and wish they could do, it is also necessary to be aware that not everything is fun. There is a very high expectation of the work you have to do, so being focused on what
How to Create an Effective Social Media Strategy?
Currently, there are over two and a half billion social media users worldwide. Such a vast online presence is an opportunity for businesses to capture wider target audiences. Businesses can find potential customers at a click which has made social media a key player in the success of marketing plans.Given
Tips for Dealing with Negative Online Reviews
Negative reviews can be very damaging to the reputation of a company, especially if there are too many. Most customers form their opinion about your business after reading the first few online reviews. Despite the best strategies, your business is probably going to get a negative review every now and
The Impact of Social Media on Your SEO
The importance of social media and SEO cannot be emphasized enough in the digital age. That said, many people do not understand how social media can influence SEO. While both are an important part of digital marketing, they are interrelated as well. The growing use of social media makes it
Technology and Our Health
As the world undergoes the 4th Industrial revolution, digitizing and automating everything, we’re surrounded by technology that continues to advance. Our lives are dominated by our personal laptops, smartphones, tablets, and other devices that, on the one hand, make our lives easier and entertaining, but on the other hand, have
Which is Better for Your Website Traffic?
There are various digital marketing options to choose from when you’re looking to market your website or generate user traffic. PPC and SEO are among the most commonly used tools. But for beginners, it may be confused when choosing between the two options. What Is SEO? Search Engine Optimization (SEO)
What Is User Testing and Why Should You Do It?
User Testing is an important step for a successful website. Your website is a treasure trove of data that provides you with insightful information about your potential clients. You can install certain tools that let you observe how your users navigate, click, or search your site. This lets you create
Passion to work
Passion Important for Your Work Social networking sites are filled with Monday Blues memes that aptly describe the feeling we have after spending a relaxing weekend at home. Besides this, we also love to share workplace jokes with our friends and family. And, of course, all of you have listened
Consumers will spend 800 hours using their mobile internet devices this year
Screen time anyone? According to Zenith’s Media Consumption Forecasts, people from all over the world will spend an average of 800 hours using mobile Internet this year – equivalent to 33 days without sleep or without stopping. By 2021, the total will increase to 930 hours or 39 full days.
Importance of reusing content
When we review the metrics, the last thing we want to see is that organic traffic is stagnating. However, all marketing professionals must deal with this problem at some point. These increases and decreases in traffic may be due to changes in the sector, how the public consumes content, the
Six tricks to succeed on Instagram with food photos
Unleash your creativity. It is a fact: images about food, also known as «foodies» or «pornfood,» have taken over social networks and little by little they have been gaining ground for great selfies, travel images or beauty tricks. When it comes to Instagram, a dish or eating is no longer
Why everyone leaves your website?
Many factors contribute to users leaving your website In these times, making a web page present is not an easy matter. The digital world evolves, and it is a challenge to keep up with the latest trends. Thanks to access to new technologies, the creators of web sites have more
SEO Trends: How to make a difference?
Therefore, keeping up to date is the key to making a difference, and here we tell you the main SEO trends that you should take into account. Currently, for a company to stand out on the Internet and be one of the first options in search engines, especially in Google,
5 Questions before starting your Facebook Ads campaign
It’s not just about money. To make every penny in Facebook Ads worthwhile, you must take full advantage of the tools at your disposal. Before launching your project and ensure you get a good return on your investment stop in these questions. 1. Are your objectives well defined? When you
Do these 5 things to destroy your online business presence
Currently, within the companies, there are still many people who have an unclear vision about the benefits of SEO strategies and business presence. There is a perception that it is not measurable, ineffective, or that PPC campaigns are a much safer way. However, this is wrong, and in fact, a
The Dangers of Using Social Media While Driving
There is no denying the fact that social media has brought the world closer and connected people in unprecedented ways by providing unique platforms for communication and global interaction. But, on the other hand, this technological evolution has also caused many negative effects by making people obsessed. The growing culture
Why Website Builders like WIX Sucks
Why Using a DIY Website Builder Is Bad For Your Business Building a website has never been easier!Build your own website in just a few minutes! We all have come across such advertisements that promote website builders and web design software and urge businesses to use them instead of going
Why Every Local Business Should Use Google My Business?
Are you the owner or marketer of a small business or a startup looking for ways to spread the word and get found by local people?Getting your business listed in Google My Business is your best bet!Knowing that people mostly rely on online searches to get information and find services
How to Optimize Images for Search Engines?
Whether you are an article writer, a blogger, or a marketer, if you are involved in digital marketing, you would know that the game is all about generating more and more traffic. And for that, search engine optimization is inevitable.While it has now become common knowledge that optimizing your content
Social Media Marketing? 4 Reasons Why It Could Be a Disaster
There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic. However, many small businesses make the mistake of targeting all their marketing efforts to social media, or to a single
How Online Marketing Can Serve as a Revenue Driver for Your Business
It’s no secret that your company’s C-suite members don’t care about the number of likes you received on your last share or the website traffic you receive daily. What they really care about is whether their digital marketing investment is paying back in terms of expanding customer base and inflating
Why Bother Addressing Old Blog Posts?
Is there a need to optimize the old posts or is it better to leave them to their own devices?We know you are busy paying attention to the latest stuff; you are focusing on optimizing your website with the newest web designs and web content. However, ignoring the management and
Your Guide to Social Media Marketing
At the beginning of the digital marketing era, most marketers were not able to grasp the true value of social media.Times have changed, and marketers have started understanding the reach social media has. According to the Social Media Marketing Industry Report, 92 % of marketers believe that social media is
What Are the Benefits of Facebook Live Videos?
When Facebook first introduced the live broadcasting feature three years ago, most of us were baffled.Today, a notification informing us that our favorite page/person has gone live gets us rushing to the quietest corner of the room to give our full attention.To say this feature was a success would be
Websites Become a Major Area of Investment for Local Businesses
Why a Website is a good Investment for Local Businesses The word floating around in the industry is that social media and Google have become versatile enough to replace the use of websites.In other words, websites are about to become obsolete in 2019.With that kind of talk, local businesses are
The Dangers of Duplicate Content
Why Do Search Engines Do Not Like Duplicate Content? Duplicate content refers to the content on the internet when it appears in more than one place.This means that when two different websites have the exact same content, Google will recognize it as a duplicate.This shouldn’t be such a big deal,
How to win the race on Google In 2019
Google is not the same anymore. Now that digital marketing is insanely competitive, Google has stepped up its game to offer only the best results to its users across the globe–or at least the results Google thinks are the best.There are new rules, new algorithms and new criteria for Google
WHY REVIEWS ARE IMPORTANT FOR LOCAL SEO
User trends show that there is a strong correlation between local SEO and mobile browsing which has resulted in a lot of SEO companies and business owners giving more significance to online reviews. Online customer reviews do not only allow prospective customers to get an idea about your company’s services
Advantages and Disadvantages of Social Media for Business
Social media has become the biggest online community platform in the world. According to a recent report, almost 77 percent of the entire U.S. population has a social media account. The vastness of social media platforms has opened up huge business opportunities for many companies and business owners. However, as
A Step-by-Step Guide for Effective Content Marketing
A Step-by-Step Guide for Creating an Effective Content Marketing Strategy No one can deny the fact that content coverts. Content marketing is in use since the advent of the internet, and even today, it shows no signs of slowing down. The primary reason behind the success of content marketing is its ability
Online Scams Offering to Put Your page on Google First Page
Beware of Online Scams The world has become a global village thanks to the advancement of the internet. Business on the internet is booming day-by-day, and it is certainly here to stay forever. One of the best ways to market your products and services on the internet is through the
A new era, the digital marketing era!
The beginning of a new era, the digital era! We are living in an age where everything has moved from physical to digital and marketing is no exception! Without a doubt, digital marketing has taken over almost the entire marketing industry and that’s the reason why businesses had taken a
Why Website Speed is Important for Search Engine Rankings?
Punishing the Sluggish Sites We are living in the modern age of the internet. Gone are the days when you’d have to wait several minutes so that the webpage can load. Everything on the internet nowadays is ultra-fast. If you fail to catch up with the speed standards of today,
Why All Websites Need Search Engine Optimization
The internet is exponentially growing day-by-day. The amount of content that is produced in one year today is more than that was produced in the entire last century. This also includes millions of websites that we have today. Therefore, managing these websites is a massive task. Luckily, we have platforms
5 Ways Social Media Marketing Can Help Your Business
Are you ready for the Social Media change? If you’re running a business, chances are you’re already using social media to reach your customers and to enhance your brand awareness. However, if you’re not among those over 70% businesses that use social media platforms to market their offerings, you should
Why Your Business Needs Video Marketing
The world of video content and marketing is one of many surprises. Video content is not only known to generate traffic like no other, but is also extremely effective in helping you achieve goals and objectives. It is no wonder that over half of all businesses – both new
Why I need a Social Media Influencer
What Is A Social Media Influencer Should I Hire One? Social media marketing has come a long way since its inception not too long ago. From sponsored posts to advertisements designed and crafted specifically for certain types of audiences and specific platforms, social media marketing has become one of the
Why You Need Keyword Research
If you’re running a website and you’re not seeing the kind of progress or traction that you were hoping for in Google, then it’s probably because you aren’t properly utilizing your keywords.While the notion of ‘build it and they will come’ might sound appealing, the reality is that this just
DIGITAL MARKETING FIRM OPENS ITS DOORS IN TAMPA, FLORIDA
PRESS RELEASE DIGITAL MARKETING SIGNATURE OPENS ITS DOORS IN TAMPA, FLORIDA Integrated communication services in two languages September 2018… Tampa, Florida… Digital Marketing Company, arrives in the city of Tampa, Florida, to offer its clients integrated digital marketing and communication strategies in two languages, English and Spanish. The Room Marketing,
Search Engine Optimization for Voice Search
Talk to your Phone! The internet has changed a lot over the last few years, and webmasters are struggling to keep up with the ever-changing rules of search. Luckily, the major change that people feared was coming with mobile search never actually happen. Instead, regular search optimization seemed to work
How Often Should Your Business be Posting to Facebook?
Facebook is a potentially powerful tool for any business that is looking to build its audience and increase loyalty among existing followers. This is not only a marketing tool but also a communication tool that can be used to interact with your fans and buyers and thereby build a stronger
Data-Driven Marketing: What Is It All About?
Real Data While technology has revolutionized every single industry, marketing remains that one domain that has experienced a fundamental shift due to technological advancements over the past two decades. Today, marketing is all about providing a customized experience to each customer, and in order to so, marketing professionals rely heavily
3 Online Marketing Trends that will dominate in 2018
The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize
PAGE SPEED AND RANKING FACTOR
What is Page Speed? Page speed frequently gets mixed up with “site speed,” which actually refers to the page speed for a sample of views on a website. Page speed can be understood as either the “time to first byte” which refers to the time taken by your browser to
Which Social Media Channels Should You Use for Marketing and Why
Which Social Media Channels Should You Use for Marketing and Why Social media marketing has become a staple of almost any business strategy today. Since it provides your business a direct way to communicate with your audience and offers a great return on investment, it is important that you make