Beware of Online Scams
The world has become a global village thanks to the advancement of the internet. Business on the internet is booming day-by-day, and it is certainly here to stay forever. One of the best ways to market your products and services on the internet is through the search engines. Billions of people use search engines like Google, Bing and Yahoo whenever they are looking for a specific thing. Therefore, it provides a great opportunity for online businesses to target their potential customers here.
Getting listed on search engines is pretty easy, but getting a higher ranking requires several days or even months of hard work. There is no magic trick that can get you to the first page of Google instantly—within 24 hours. There are companies, however, who claim to have developed a system that can get your website on page 1 of Google in just one day. Sounds tempting right? Well, you should definitely avoid such services as they are one of the biggest scams that you can find on the internet.
Black Hat Methods
One of the most tempting things about these companies is that their claims somewhat turn out to be true in many cases. For instance, they promise to get your website on the first page of Google within a day. However, they will never reveal how long it will stay there. The reason behind it is that they use unethical black hat methods to achieve these results. Search engines do not tolerate such activities and will eventually remove your website from the top page and even blacklist you for some time.
Charging You for Free Things
Most business owners who fall into the trap of these scammers are people who are fairly new to online marketing. These people have little to no knowledge about how SEO works, which makes them an easy prey for these companies. The scammers then take full advantage of these people’s lack of knowledge and charge them money for things that are free. Things like visitor tracking and analytics of website performance are absolutely free. These companies will charge you money for it, and you will have to pay them if you are unaware.
No Guarantees at All
These scamming companies will throw around all the flashy advertisements to capture your attention. Their shady techniques will work to some extent, but they will not guarantee any kind of backup. This is because a person or company cannot guarantee a thing that they cannot control. Big search engines such as Google do not tolerate any trickeries or unethical activities on their site. Their action may include blacklisting your website for a long time, which can seriously hurt the online presence of your business.
There are many good SEO service providing companies out there who provide reliable and guaranteed results. Unlike the scammers, these companies do not make bold claims like getting your website on the first page of Google in a day or two. If you are new to the online marketing world, then it is better to seek professional help and certainly avoid any offers that sound too good to be true.