You Have a Website—But Is It Working for You?
As a business owner, you invested in a website to attract customers, but if it’s not generating leads or sales, something isn’t right. The good news? Most website issues are easy to fix once you know what’s going wrong. In this guide, we’ll break down the most common website mistakes that turn customers away—and how to fix them, even if you’re not a tech expert.
1. Your Website Loads Too Slowly
Why It’s a Problem: People are impatient. If your website takes more than 3 seconds to load, visitors are likely to leave before they even see your content.
How to Fix It:
- Compress large images and videos. Tools like TinyPNG can help.
- Use a reliable hosting service optimized for speed.
- Minimize unnecessary plugins and website scripts.
- Test your website speed with Google’s PageSpeed Insights.
2. Your Website Is Hard to Navigate
Why It’s a Problem: If potential customers can’t find what they’re looking for, they’ll leave. A confusing menu, too many options, or broken links create frustration.
How to Fix It:
- Keep your menu simple and easy to understand. Use clear labels like “Services” and “Contact.”
- Make sure important pages (like pricing and contact info) are easy to find.
- Check for broken links using free tools like Dead Link Checker.
3. Your Contact Information Is Hard to Find
Why It’s a Problem: If customers don’t know how to reach you, they won’t bother searching for it.
How to Fix It:
- Place your phone number and email prominently on the homepage.
- Have a Contact Us page with your business address, phone number, and a contact form.
- If you have a physical location, embed a Google Maps link.
4. Your Website Isn’t Mobile-Friendly
Why It’s a Problem: Over 60% of web traffic comes from mobile devices. If your site isn’t mobile-friendly, customers will leave.
How to Fix It:
- Use a responsive design that adjusts to different screen sizes.
- Test your website on different devices (phones, tablets, desktops).
- Check mobile compatibility with Google’s Mobile-Friendly Test.
5. You Don’t Have a Clear Call-to-Action (CTA)
Why It’s a Problem: Visitors won’t take action unless you tell them what to do. If your website lacks clear CTAs, potential customers won’t know what steps to take next.
How to Fix It:
- Add strong, action-driven CTAs like “Call Now,” “Book a Free Consultation,” or “Get a Quote.”
- Place CTAs in multiple locations (homepage, service pages, blog posts).
- Use buttons with contrasting colors to make them stand out.
6. Your Website Lacks Fresh, Engaging Content
Why It’s a Problem: A website that never updates looks outdated and untrustworthy. Plus, Google favors fresh content in search rankings.
How to Fix It:
- Regularly update your blog with industry insights, tips, or customer stories.
- Refresh old content and update statistics.
- Showcase recent testimonials or case studies.
7. You’re Not Using SEO (Search Engine Optimization)
Why It’s a Problem: If your website isn’t optimized for search engines, potential customers won’t find you on Google.
How to Fix It:
- Use keywords relevant to your business (e.g., “best plumber in Tampa” instead of just “plumber”).
- Optimize your meta descriptions and page titles for search engines.
- Encourage customer reviews on Google, as they help with local SEO.
The Bottom Line: A Few Tweaks Can Make a Big Difference
Your website should be your best salesperson, working 24/7 to bring in customers. If it’s not doing that, these small but impactful changes can make all the difference. You don’t need to be a tech expert to fix these issues—just focus on making your site fast, easy to use, and customer-friendly.
Need help optimizing your website? The Room Marketing can help you turn your website into a lead-generating machine. Contact us today!
