As the web has evolved, so has the importance of search engine optimization (SEO). In the past, SEO was mostly about on-page factors like keyword placement and site architecture. Nowadays it’s more complicated than that. There’s no doubt that an SSL certificate can help with your website’s SEO, but how exactly?
How Does SSL Affect SEO?
Google uses SSL as a ranking factor, which means that if you have an SSL certificate installed on your website, it will be considered a positive thing by Google. This means that when users are searching for content related to your subject matter, they’ll find you more easily in the SERPs (search engine results pages).
That said, an SSL certificate alone isn’t enough to guarantee good SEO results from Google. You also need to make sure that you’re optimizing your website for search engines and paying attention to other factors like keyword research and backlinks.
How Do I Get an SSL Certificate?
If you’re just looking to get started with an SSL certificate, these are the two easy ways:
- From your hosting provider. The first step is to talk to your host or their support team and ask them how they can help set up a secure connection. If they can’t provide it, they should be able to point you in the right direction. Some hosts offer free certificates as part of their basic packages (for example, DreamHost and Media Temple do), while others charge extra for advanced features like this one. If you’re unsure where else to go, give them a call with any questions!
- Through Let’s Encrypt. Let’s Encrypt is an organization that provides free SSL certificates; all it asks in return is that its users adhere to its terms of service when installing their certificates on websites across the internet! This means that no matter who hosts your website (or if you host it yourself), as long as it meets certain technical requirements and has a domain name associated with it somewhere on the internet (e.g., [yourwebsite].com), then getting an SSL certificate through Let’s Encrypt should work fine without any issues whatsoever—and best yet: no monthly fees or anything like that involved either!
How Can I Tell if a Website Has SSL?
There are a few ways to determine whether a website is secure. The first is by looking at the URL: if it starts with “https://” instead of just “http://”, you can be sure that the site is using SSL. Another way to tell if a website has an SSL certificate is by looking at its address bar (the part of your browser where you type URLs). If there’s a green padlock icon next to the URL and/or text that says “secure,” then this means that the site uses SSL.
The third way involves clicking on any links you see on other websites or social media sites, such as those for Facebook or Twitter. If one of these links takes you to an HTTPS version of another site (as opposed to an HTTP version), then chances are good that both sites are secure.
Why is SSL Important for SEO?
Your website’s SSL is important for SEO because it helps to improve the user experience. Users are more likely to visit a site that has an SSL certificate because they know their data is being encrypted, which makes them feel safer. When a user experiences this sense of security, it shows them that you’re trustworthy and credible, which can help your site rank higher in search engines.
Another reason why SSL is important for SEO is it helps to increase your conversion rate. As we explained above, users are more likely to convert on sites with an SSL certificate than without one—and this means more money in your pocket!
Make sure your website is secure with an SSL certificate.
- SSL certificates are important for security.
- You shouldn’t skip on an SSL certificate if you want to be safe online.
- Some websites don’t require an SSL certificate, but it’s a good idea to get one anyway.
- Free or cheap options are available for getting an SSL certificate.
We hope that you now have a better understanding of SSL and how it affects SEO. If you need help with your certificate, please don’t hesitate to reach out to us at The Room Marketing in Tampa Florida.