SEO and social media marketing are the backbones of a successful digital marketing strategy. However, despite their success on individual fronts, they are rarely used in tandem.
If your social media marketing strategy is not generating the desired results, you can adopt SEO methods to improve it.
Here is how SEO can take your social media marketing to the next level:
1. Use Keyword Research
The purpose of performing keyword research in SEO is to rank your web pages higher on SERPs (search engine result pages). But where do keywords come from? They are derived from the actual user behavior itself .i.e. what your target audience searches on Google.
The foundation of a successful online article is similar to an effective social media post: you study the customer’s information, such as age, likes and dislikes, struggles, and interests, to write attention-grabbing content.
2. Optimize Your Social Profiles
Optimizing your website pays dividends as it provides search engines with a basic overview of your web page content.
On a similar note, you can replace your website with your social media profile. Creating a website can be complex as it involves a great deal of coding. You will have to hire a professional website design and development company to create a website that fits with your brand.
On the other hand, creating a social media profile is easier. But, in most cases, many businesses do not pay much attention to social media marketing. It is essential to lay the foundation of your social media campaigns on a powerful profile. Here is what it looks like:
At the same time, here’s what you need to remember:
- Use your brand logo as the profile picture. Add your headshot if you work as a consultant or freelancer.
- It is necessary to use your company name as the Make it easy for your customers to find you on social media.
- Explain what your company does clearly and concisely in the bio section. Take a look at the list of your keywords and place the relevant ones in the bio.
Next, complete all the sections. Often, many businesses make the mistake of leaving out essential fields on LinkedIn and Facebook. Make sure to spend as much time as you can on this task. Fill out all the relevant details correctly so your customers can learn more about your business.
3. Include Links Strategically
Incorporating links in social media messages, such as Facebook status updates and tweets, is a good practice. But, these links are no-follow links .i.e. search engines ignore them. However, the link in your account’s bio is a no-follow link. Therefore, make sure that you add a link to your bio.
If you upload videos and presentations on sites, such as YouTube and SlideShare, then use them in your blogs and other content channels. In this way, you can attract more users to your site and get new inbound links. If someone finds your video or presentation on your blog and likes it, it can gain traction through positive word-of-mouth.
Now that you are aware of the importance of SEO in social media get in touch with us for more tips on SEO and social media marketing.