What Is Marketing Automation?
The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing more effortless and efficient.
Here are some of the examples of marketing automation:
- Email marketing
- Website personalization
- Landing page development
- Cross-channel campaigning
- Up-sell and cross-sell
- Lead generation
- Nurturing and Scoring Leads
- ROI Measurement
Everyone who is involved with marketing will be familiar with the strategies mentioned above. Although you need the right equipment to implement these strategies effectively, it is hard to maintain connections with customers with a small marketing team. This is where automation saves the day.
What Does Marketing Automation Do for Your Business?
Marketing automation affects various elements that bring success to a marketing campaign. An exemplary execution of a marketing campaign will allow you to identify, track and engage with buyers through various online and digital channels. It will also prioritize customers, considering their chances of purchase and the level of engagement. Finally, it will let you know of the impact every marketing campaign brought on your business.
Why Should You Implement Marketing Automation?
Using marketing automation, the most efficient marketing teams make accurate predictions, arming their sales teams with superior leads that positively impact the bottom line.
It is not that these companies have a secret recipe unavailable to other businesses. They are equipped with the correct tools. These allow businesses to understand the sales funnel better, and determine which leads are more likely to buy, convert and stay on. In the ruthless business environment we exist in today, these tools are crucial to getting the upper hand in running a successful marketing team.