As businesses increasingly rely on phone calls for customer communication, robocalls and fraudulent calls have become a major concern. To address this issue, the telecommunications industry has developed a technology called STIR/SHAKEN, which stands for Secure Telephone Identity Revisited/Signature-based Handling of Asserted Information Using toKENs. In this blog, we will explore what STIR/SHAKEN is and how it can benefit businesses.
What is STIR/SHAKEN?
STIR/SHAKEN is a technology framework that authenticates the calling number of a phone call using digital certificates. It was developed as a joint effort between the telecommunications industry and government agencies to combat the rise of robocalls and phone scams.
The STIR/SHAKEN framework works by verifying that the calling number of a phone call is legitimate and hasn’t been spoofed or altered. It does this by using digital certificates to verify the identity of the calling number and ensure that it matches the number displayed on the recipient’s caller ID.
How does STIR/SHAKEN benefit businesses?
Increases trust and credibility
By implementing STIR/SHAKEN, businesses can increase trust and credibility with their customers. When customers receive a call from a verified number, they are more likely to trust that the call is legitimate and not a scam or robocall.
Reduces the risk of fraud
With STIR/SHAKEN, businesses can reduce the risk of fraud and prevent criminals from using their phone number to perpetrate scams. This not only protects customers from financial losses but also safeguards the reputation of the business.
3 Improves call answer rates
By using STIR/SHAKEN, businesses can improve their call answer rates. When a call is verified, the recipient is more likely to answer the phone, increasing the chances of successful customer engagement.
In the United States, the Federal Communications Commission (FCC) has mandated that all phone service providers must implement STIR/SHAKEN. Failure to comply with this mandate could result in penalties and fines. By implementing STIR/SHAKEN, businesses can avoid these penalties and ensure compliance with the law.
STIR/SHAKEN is a powerful technology framework that can help businesses combat the rise of robocalls and fraudulent calls. By implementing this technology, businesses can increase trust and credibility with their