Sanse Takes Orlando
WEB DEVELOPMENT, CREATIVE DESIGN & SOCIAL MEDIA
CLIENT INTRODUCTION
Sanse Orlando is an annual Puerto Rican Festival taking place in Orlando, Florida. This 2-day celebration happens in January.
It is based on the historical Puerto Rican event, “Las Fiestas de la Calle San Sebastian”, aka “Sanse” (short for San Sebastian). An event that began in 1954, named after the Catholic Saint and originally focused on raising funds for the church, it eventually got cancelled.
n the 1970’s the festival was re-started in old San Juan, where it expanded into historical proportions, consisting of music, arts, dancing, and the famous large headed characters or “cabezudos”. Today, the Puerto Rican festival is known as the closing celebration of the longest holiday season in the world, and it receives thousands of visitors.
THE CHALLENGE
Sanse Orlando approached The Room Marketing with the intention of raising awareness of their festival by connecting to the Puerto Rican community in Florida.
They needed to launch a social media campaign to gain new followers, engage the community, improve outreach and attract participation in this monumental two-day festival that aims to bring together a community of approximately one million Puerto Ricans that live in Florida today.
OUR APPROACH
The Room Marketing’s team developed a social media strategy campaign from idea to full execution. Through an integrated marketing approach, the following products were developed:
- Branding
- Creative design
- Custom website
- Full social media setup and management
WEB DEVELOPMENT & CREATIVE DESIGN
A responsive website was designed and developed with a focus on user experience, getting the message across clearly, and conveying an authentic and exciting “feel” of the festivities to come.
THE RESULTS
The Room Marketing’s team successfully used organic social media posts to promote the event and to highlight participating artists.
In 2 months, we organically grew the page exposure with over 18,000 fans and followers. The number of users engaged through social media reached 532,000 between December and January 2022, an increase of 333%.
