When Facebook first introduced the live broadcasting feature three years ago, most of us were baffled.
Today, a notification informing us that our favorite page/person has gone live gets us rushing to the quietest corner of the room to give our full attention.
To say this feature was a success would be an understatement. From the day of its inception, nearly two billion people have watched Facebook Live Broadcasts. It is also to be noted that the Facebook live broadcast watch times quadrupled in one year.
With so many signs telling us that video broadcast is the next best thing, how can we not take the bait?
Still want to know why?
Here are some of the benefits we can reap from Facebook live broadcasts:
· Largest Audience
The sky is the limit when it comes to connecting with audiences via Facebook live. Facebook not only provides a platform with billions of users, but also a platform that they already know how to use.
It’s as if Facebook is providing everything on a silver platter; the only thing we need to pay attention to is the content of the video and how to grab the attention of the targeted audience.
On the other hand, this audience can be limited too. Business to business communication and even communication within a business separated by geographical boundaries is much more effective and convenient with Facebook live.
· Strong Rapport
The distance between the customers and businesses used to be vast before Facebook live. With this feature, it’s like having a face to face conversation with the audience. Without any obstacles in between, the viewers get to ask and express their views.
The business, on the other hand, also gets to know about what the customers want. It allows the business to find out exactly what the audience needs and expects. Shaping a business plan couldn’t be easier with this kind of effective engagement.
· Immediate Message Delivery
There are various instances where businesses need to make announcements, share an important detail, clear misgivings and misunderstandings, or even address an issue that has been surrounding the business. Previously, getting the message across used to need some efforts and time. With Facebook broadcast feature, message delivery is quick and efficient. What’s more is that it can get the message across from more than one Facebook page with its ‘Simulcast” feature. And we should not be forgetting the fact that it’s one of the most cost saving way of brand engagement.
· Lifelong existence
Facebook broadcasts sit on your page for as long as you want. It allows the new customers to get up-to-date with the business.
If you haven’t got around to using this Facebook feature yet, it’s about time you do. If these stats have to say anything about it—and it does—then 2019 is going to be the year of the videos. Whether you own a local business or a startup or are responsible for managing the social media page of a huge corporation, take advantage of this feature when it is ripe for the taking.