SEO vs. social media
Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes both marketing techniques unique and what makes them more effective than the other.
For those who have used search engines to find websites and services for themselves in the past, it can be a bit confusing. It seems that there are too many variables involved to be able to properly measure the results of one approach over another. Search engines have become the dominant way for consumers to find information online, so it only makes sense that they are also the primary tool for website owners to promote themselves and their offerings. Many website owners still view their search engine optimization campaign as an expense because it does take some time. However, if the goal is to increase your website ranking from the search engines, you may be better off putting more effort and time into your SEO campaign rather than a cheaper, short-term approach.
Social marketing, on the other hand, is becoming one of the more popular marketing approaches today. Social networking has become so popular that millions of people use Facebook, Twitter, MySpace, and a host of other similar networks to share information and communicate with friends. The goal of social marketing is to bring in new customers by using social interaction to increase awareness among potential customers. It is also beneficial to a business because it allows a company to reach out to the general public through various platforms while at the same time allowing businesses to get feedback directly from customers. Social networks offer a great way to reach out to potential customers without the worry of the traditional cost involved in advertising campaigns.
As mentioned earlier, the problem with search engines is that they can be very time-consuming. It is not uncommon for someone looking for a new restaurant or a local business to spend hours on end searching for relevant information. If you don’t have time to dedicate to this, you could easily miss out on a lot of opportunities and be disappointed when you do.
On the other hand, SEO works by targeting the specific keywords or key phrases that are most relevant to a website or business and optimizing the text for the major search engines. That uses them. The problem with search engines is that they are notorious for finding websites with the same content as itself, regardless of how relevant the keywords are. Search engines can sometimes find your website by using the wrong keywords, and that is why you need a professional service that understands the intricacies of how they work.
SEO vs. social media marketing is not just about the quality of your website or business, though. Social networking has become so popular that it has led to a whole cottage industry of websites dedicated solely to teaching people the best ways to advertise on social networks. With thousands of people on social networks every day, a business owner has a chance to reach thousands of people within minutes. It is impossible to ignore the popularity of these sites, even if you don’t have any experience doing so.
Another benefit of social marketing is that it is highly targeted and can be used to reach customers in a variety of different ways. Because most social networking sites have built-in features that allow a person to search for certain categories and searches, a company can find a group of customers that are similar to their market. Without spending money on pay per click advertising campaigns, a business can use social marketing strategies to reach a wide audience without much effort on their part. Social networking also allows a business to reach out to potential customers in a more personalized way than traditional advertising, making it easier for customers to relate to and trust your business.
The success of an organic SEO campaign will depend on the quality of the website that the company uses. SEO does not only target the keywords that are used but the general design of the site as well. While some people may prefer the way that a page looks, others prefer the functionality of the site itself.
