Why Using a DIY Website Builder Is Bad For Your Business
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We all have come across such advertisements that promote website builders and web design software and urge businesses to use them instead of going to a professional website developer.
Apparently, it seems that the availability of online website builders have made it easier for businesses to enter the digital world without spending a lot of money or learning the technicalities. But, as simple as it may seem, creating a good website takes a lot more than just throwing a few pictures, some content, and your phone number on a page.
In today’s highly competitive world, you really have to make your business stand out to attract and engage audiences. For that, you need to have a website that not only fulfills the technical requirements, like search engine optimization and the use of semantic markup, but also provides a smooth and unique user experience.
Now, here comes the real question – do websites built through online tools fulfill all the requirements of a good website? As much as we all wish they did, the fact is they don’t! This is why these software are only used by people who do not know what a good website looks like.
Why Creating Your Website Through an Online Tool Isn’t a Good Idea
While there are many reasons why you should not use a DIY website builder, here we are highlighting some of them to help you understand how it can affect your business:
Having a website means you have fulfilled the prerequisite to begin the online journey. In order to attract, engage, and convert your target audience through your website, you have to make sure that it ranks higher in search engines. And this is done through Search Engine Optimization (SEO).
While SEO is a broad concept and there are many parts to it, on-page SEO i.e. the structure and code of a website, is a critical element of the website building process.
DIY website builders not only use outdated codes, but they also don’t allow you to change the code or use structured data to increase the SEO score.
A website that is poorly optimized ranks lower in search results, which means it won’t receive much traffic.
They Only Create One Page Websites
Whether you just want to create an online presence or increase your sales, one page websites are simply terrible.
A website needs to have multiple pages, which ideally should be constantly increasing, to obtain good search engine rankings and to keep your website relevant. Also, having the business information divided onto different pages makes it more likely that people read it; no one will scroll down and read the content on a very long page that doesn’t seem to end.
Your Website Won’t Be Unique
Website development software that are available online only have a limited number of templates, which means that many people are likely to be using the same template.
Website design is one of the most important factors that people consider for determining the credibility of a business. A website that is not customized according to your business and audience diminishes your brand in many ways.
Get your website developed from a professional developer!!!
These are some of the reasons why using a DIY website builder is bad for your business. Get your website developed from a professional developer to ensure that it ranks high in search engines as well as attracts and engage a huge audience.