At the beginning of the digital marketing era, most marketers were not able to grasp the true value of social media.
Times have changed, and marketers have started understanding the reach social media has. According to the Social Media Marketing Industry Report, 92 % of marketers believe that social media is important for business.
Why is that? What exactly does social media marketing entail, let’s find out!
What is Social Media Marketing?
Marketing has existed for as long as the business has. The means, however, have changed during every epoch. Even though social media has existed for quite some time now, social media marketing is a relatively new addition.
Social media began to be used for marketing because this is where most of the target audience is found. The popularity of social media gave rise to the idea of marketing products and services through it. Initially, companies used the basic posting feature to market their products. However, over time, social media creators jumped in and began to offer features and opportunities to businesses for more efficient marketing.
In short, social media marketing refers to using social media platforms to promote products and services.
Why is Social Media Marketing Important for Business?
Social Media marketing observed such a great success that marketers began to recognize it as an important marketing tool for businesses. Here’s why:
· Better Search Results
In order to build an online presence, businesses hire marketers to increase their search ranking. And in order to increase search ranking, marketers use social media as one of the key tools, but how are the two platforms even related?
In truth, there’s a very close relationship between search engines and social media sites. Search engines recognize and keep track of activities on social media. When related items are searched, social media links are also ranked on the SERP. Other than that, social media also helps with link building.
· Brand Recognition
Regardless of how big or small a business is, social media offers everyone an equal chance to make their brand more recognizable. The more active brands are on social media, the better chance they have of being visible to their target audience.
When a business is everywhere on social media, people have no choice but to know about it. Even if it appears just once on the newsfeed, it registers in the mind of the users.
· Social Magnet
Social media marketing has proved that businesses and their customers don’t have to be so formal and far away from each other. Even non-users get a chance to interact with the business. With creative marketing tactics by businesses, social media easily becomes a social magnet for them.
Game-Changing Social Media Sites
If a business wishes to do its best, then it must make sure to build its presence on the following social media websites:
While social media has now become one of the necessary marketing tools, it is not stressful to manage at all. It all starts with a profile.