The first and foremost reason why businesses use social media marketing is that it helps them introduce themselves to the world. With social media marketing, you’re no longer constrained by geographic boundaries. As a result, you can deliver your marketing message to a large number of prospective customers. This is particularly useful for businesses that offer eCommerce services.
Consumers today prefer products and services of the businesses that they feel related to. With social media, you not only can deliver your message, but also receive feedback from your customers and customize your marketing message or products accordingly. This also helps you build a customer base comprising of customers who are likely to come back to you again and again and help you earn revenue.
With increasing empowerment of customers, it has become extremely essential for businesses to maintain a responsive customer service department. Businesses that fail to offer excellent customer services to their customer suffer in terms of disgruntled customers and lost revenue. With social media, you can improve the quality and responsiveness of your customer services in a cost-effective manner. All you need is a full-time social media manager who oversees all your social media profiles and responds to customers’ queries and complaints in a timely manner.
With more and more individuals using their handheld smart devices to shop, it is important that your business maintains a ‘mobile’ online presence. While developing a mobile-friendly website requires some investment and time, social media profiles can be created in no time and managed easily. Since social media websites are optimized for mobile devices, you can benefit from their mobile-friendliness and present your offerings to your customers, right in front of their eyes on their mobile devices.
Since business is all about earning high profits while ensuring customer satisfaction, let’s look at the primary business benefit of social media marketing. There are numerous examples of how social media marketing has helped businesses improve their bottom-line. Marketing Sherpa reports that VMware earned a return of 1600% on their social media marketing investment. In addition to this, Dell made $3m in sales via Twitter, and Starwood earned $2m through a Facebook campaign. All these numbers provide us an insight on how social media marketing can prove to be a profitable investment for your business.
These are just 5 of the many reasons why businesses should invest in social media marketing. The true benefits of this marketing technique can only be realized through experience. So, start marketing on Facebook, LinkedIn, Twitter, and various other platforms today to enjoy the benefits. Good luck!