The marketing world is full of jargon and buzzwords. If you’re trying to understand how your content is performing on social media, it can be hard to know what all the terms mean. The metrics that Facebook, Twitter, LinkedIn and other platforms use are no different. In this post, I’ll break down two important performance …
What are Impressions and reach, and what is the difference? Read More »
Content is the core of your social media marketing strategy. Without it, you’re just shouting into a void. But creating good content takes time, effort, and thoughtfulness. It also requires that you know what your audience wants to see–and how they want to consume it. If you’re ready to get started with this important part …
Geofencing is a marketing technique that creates a virtual fence around a specific area. Businesses can target customers based on their current location, allowing them to reach people with hyper-relevant ads based on their behaviors and preferences. For example, Geofencing Ads can be used by retail locations to send push notifications when someone enters the …
Over the past few years, it’s become increasingly apparent to me that we all have access to far more information than we could ever need. With the rise of social media and smartphones, we’re inundated with more content than ever before. A recent study by the Pew Research Center found that Americans spend an average …
Why over-exposure can be harmful to your company Read More »
How often to post on social media? This is quite a simple question, but the answer to this is not that simple. Here, you will learn about how many posts you should be doing regularly to keep your followers hooked on your social media page. Social Media has become a great place to get followers …
TikTok may appear to be nothing more than a platform for comedy bits and dancing people at first glance, but its financial potential is immense. After all, TikTok has a monthly user base of 1 million active users. It is the place to know and be known, which means businesses have plenty of opportunities to …
With the world’s rapid digital transformation, we have seen the evolution of social media over the years. For building platforms that connected people living in far distances, to provide an opportunity to engage with their customers, to become a platform where consumers are taken through the journey of a purchase cycle. Social media has come …
Did you know, according to an article published in the JAMA Psychiatry Journal, teenagers who spend over 3 hours each day on social media platforms may be at a huge risk of developing mental health issues? Most teenagers today rely on their online identities to define themselves, and for good reason. However, while social media …
There seems to have been a notion attached to the use of social media among the masses. “It’s only for the younger generation.” “It’s just a way to kill time.” “It’s only for entertainment.” More often than not, we hear these remarks every now and then. We hate to break it to you, but social …
Are you running a business in the post-pandemic world? We know you’re at your wits’ end and are probably willing to invest in any opportunity that promises promotion, reach, and marketing for your products, but here’s the deal: Don’t fall for it! With the changing dynamics of advertising, brand positioning has also become a challenge. …
Debunking Common Myths About Sales and Promotion Read More »
Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require modern solutions”, which holds true today more than ever. Whether you’re a start-up or a business with established roots, understanding that video content is an …
4 Reasons Your Business Needs More Video Content Read More »
Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With the growing significance of social media marketing every day, it’s clear that your audience expects much more from you than they did in the past. …
6 Ways Social Media Marketing Is Better Than Traditional Marketing Read More »
Don’t push it! Facebook launched its infamous Boost Post button back in 2014 to assist advertisers and page managers. The feature allowed them to give their posts better visibility by bringing them across more people. While Facebook claims that the sole purpose of the feature is to help you reach more people, we think otherwise. …
Why Is It a Bad Idea to Hit the “Boost Post” button on Facebook? Read More »
Numerous studies have been conducted recently to gauge social media’s impact on an individual’s mental health. How to Create Balance in Life with Social Media? It can be taxing to be constantly connected to the virtual world, updating others on your thoughts, feelings, and keeping track of theirs’. The hours spent on social sites have …
Social Media’s Effects on Mental Health – Sustaining Balance in Life Read More »
In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data. While this update may arguably be great for customers, any brand that advertises through Facebook will likely be negatively affected. The IOS 14 update has created …
What the IOS 14 Update Means for Digital Marketing Read More »
What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing more effortless and efficient.Here are …
Social media marketing is always evolving and has become one of the best ways to grow a business. We’re ever seeing new social media platforms coming up and gaining massive popularity across the globe. Today, we have TikTok, which has been embraced around the world. TikTok is growing much faster than many other social platforms …
Steps to Creating the Perfect Social Media Marketing Plan Read More »
Youtube is Key There are many benefits to having a YouTube account. Many of these benefits can be found in this article about YouTube and building a YouTube presence. However, I’d like to introduce a new term for those curious about growing their own YouTube account but aren’t quite sure what that term means. When …
How YouTube Can Increase Traffic to Your Website Read More »
SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes both marketing techniques unique and …
What’s the Difference Between Organic SEO and Social Media Marketing? Read More »
Not many people use it. LinkedIn Ads is an online B2B marketing juggernaut, offering a chance and an edge to connect directly with audience members that would otherwise be more likely to scroll past your ad when they are scrolling through their social media feeds and then only be interested in your post if they …
Social media companies need to adhere to the new standards and strategies We’re fast approaching nearly certain the most significant election in American history. Therefore, now more than ever social media responsibility is needed. Social media has been associated with a lot of negative effects including a rise in depression and anxiety among teens, plenty …
Social Media Responsibility for Election Integrity Read More »
Influence marketing has become one of the most effective ways to create brand awareness and build brand authority. Influencers have a robust online presence characterized by substantial following online. These influencers are continually looking for exciting and engaging content to share with their followers. Businesses, whether small or big, should work with online influencers to …
Online Influencer Is Crucial To Your Business. Learn Why! Read More »
In 2020, there’s a high likelihood that you’re aware of the app named TikTok. But are you entirely sure what it’s all about? TikTok is one popular app in 2020 that’s redefining the way we use social media. Teens love it, but other older people say it’s a waste of time. Regardless of what people …
If you have spent some time in the competitive corporate world, you can understand how important it is to cultivate a positive image of yourself. Not only do you need to work on your accomplishments as a resource, but you also need to present yourself in a manner that is unique and helps you stand …
Impact of Your Personal Digital Image On the Business World Read More »
Differences between digital marketing and social networksThe difference between digital marketing and social marketing is that social marketing (or social media) is only one of the channels available in digital marketing.Many people believe that by getting followers on their social networks, they are doing digital marketing, but this is not entirely true. There are many …
Social Media Advertising is not everything in Digital Marketing Read More »
Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for the industry and those associated with it.Studios and platforms are beginning to wonder how they will keep their film crews, actors, and all those involved …
Is this the end of Hollywood? Streaming the present and future Read More »
SEO and social media marketing are the backbones of a successful digital marketing strategy. However, despite their success on individual fronts, they are rarely used in tandem.If your social media marketing strategy is not generating the desired results, you can adopt SEO methods to improve it.Here is how SEO can take your social media marketing …
Traditional marketing has been on the decline for years. However, the COVID-19 may have put the final nail in the coffin for the field. Digital marketing has been steadily growing in popularity ever since the first email was sent in 1971, and the field has adapted incredibly well to the new global conditions set by the …
Facebook ads are an amazing way to generate new and exciting leads for your business. There are almost 2.5 billion active monthly users on Facebook worldwide, which means you have the chance to reach a large audience if you play your advertising cards correctly. The other advantage of the Platform is the potentially low cost …
Currently, there are over two and a half billion social media users worldwide. Such a vast online presence is an opportunity for businesses to capture wider target audiences. Businesses can find potential customers at a click which has made social media a key player in the success of marketing plans.Given the impact of this platform, …
How to Create an Effective Social Media Strategy? Read More »
The importance of social media and SEO cannot be emphasized enough in the digital age. That said, many people do not understand how social media can influence SEO. While both are an important part of digital marketing, they are interrelated as well. The growing use of social media makes it impossible for search engines to …
As the world undergoes the 4th Industrial revolution, digitizing and automating everything, we’re surrounded by technology that continues to advance. Our lives are dominated by our personal laptops, smartphones, tablets, and other devices that, on the one hand, make our lives easier and entertaining, but on the other hand, have significant implications on our health.Let’s …
Unleash your creativity. It is a fact: images about food, also known as «foodies» or «pornfood,» have taken over social networks and little by little they have been gaining ground for great selfies, travel images or beauty tricks. When it comes to Instagram, a dish or eating is no longer a priority. The important thing …
Six tricks to succeed on Instagram with food photos Read More »
It’s not just about money. To make every penny in Facebook Ads worthwhile, you must take full advantage of the tools at your disposal. Before launching your project and ensure you get a good return on your investment stop in these questions. 1. Are your objectives well defined? When you know what you want, it …
5 Questions before starting your Facebook Ads campaign Read More »
There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic. However, many small businesses make the mistake of targeting all their marketing efforts to social media, or to a single social media platform, which is …
Social Media Marketing? 4 Reasons Why It Could Be a Disaster Read More »
At the beginning of the digital marketing era, most marketers were not able to grasp the true value of social media.Times have changed, and marketers have started understanding the reach social media has. According to the Social Media Marketing Industry Report, 92 % of marketers believe that social media is important for business.Why is that? …
Social media has become the biggest online community platform in the world. According to a recent report, almost 77 percent of the entire U.S. population has a social media account. The vastness of social media platforms has opened up huge business opportunities for many companies and business owners. However, as wonderful as it might seem, …
Advantages and Disadvantages of Social Media for Business Read More »
Are you ready for the Social Media change? If you’re running a business, chances are you’re already using social media to reach your customers and to enhance your brand awareness. However, if you’re not among those over 70% businesses that use social media platforms to market their offerings, you should consider developing a social media …
5 Ways Social Media Marketing Can Help Your Business Read More »
What Is A Social Media Influencer Should I Hire One? Social media marketing has come a long way since its inception not too long ago. From sponsored posts to advertisements designed and crafted specifically for certain types of audiences and specific platforms, social media marketing has become one of the most important parts of any …
Facebook is a potentially powerful tool for any business that is looking to build its audience and increase loyalty among existing followers. This is not only a marketing tool but also a communication tool that can be used to interact with your fans and buyers and thereby build a stronger relationship. The only problem? Most …
How Often Should Your Business be Posting to Facebook? Read More »
The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize the industry, stay for some …
3 Online Marketing Trends that will dominate in 2018 Read More »
Which Social Media Channels Should You Use for Marketing and Why Social media marketing has become a staple of almost any business strategy today. Since it provides your business a direct way to communicate with your audience and offers a great return on investment, it is important that you make it a part of your …
Which Social Media Channels Should You Use for Marketing and Why Read More »
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