Social Media

Digital Marketing

What are Impressions and reach, and what is the difference?

The marketing world is full of jargon and buzzwords. If you’re trying to understand how your content is performing on social media, it can be hard to know what all the terms mean. The metrics that Facebook, Twitter, LinkedIn and other platforms use are no different. In this post, I’ll break down two important performance …

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content creation

Importance of content creation for social media

Content is the core of your social media marketing strategy. Without it, you’re just shouting into a void. But creating good content takes time, effort, and thoughtfulness. It also requires that you know what your audience wants to see–and how they want to consume it. If you’re ready to get started with this important part …

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over exposure

Why over-exposure can be harmful to your company

Over the past few years, it’s become increasingly apparent to me that we all have access to far more information than we could ever need. With the rise of social media and smartphones, we’re inundated with more content than ever before. A recent study by the Pew Research Center found that Americans spend an average …

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Paid social vs. Organic Social

Paid Social vs. Organic Social What to Choose?

With the world’s rapid digital transformation, we have seen the evolution of social media over the years. For building platforms that connected people living in far distances, to provide an opportunity to engage with their customers, to become a platform where consumers are taken through the journey of a purchase cycle. Social media has come …

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moving

Debunking Common Myths About Sales and Promotion

Are you running a business in the post-pandemic world? We know you’re at your wits’ end and are probably willing to invest in any opportunity that promises promotion, reach, and marketing for your products, but here’s the deal: Don’t fall for it! With the changing dynamics of advertising, brand positioning has also become a challenge. …

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video content

4 Reasons Your Business Needs More Video Content

Video, video and more video Relying on outdated marketing practices in the contemporary world, which seems to be changing constantly, just doesn’t cut it. As they say, “modern problems require modern solutions”, which holds true today more than ever. Whether you’re a start-up or a business with established roots, understanding that video content is an …

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traditional marketing

6 Ways Social Media Marketing Is Better Than Traditional Marketing

Social Media is Trend Regardless of the industry a business or brand exists in, maintaining an online presence for your audience has become vital for remaining visible and thriving. With the growing significance of social media marketing every day, it’s clear that your audience expects much more from you than they did in the past.  …

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Laptop

Why Is It a Bad Idea to Hit the “Boost Post” button on Facebook?

Don’t push it! Facebook launched its infamous Boost Post button back in 2014 to assist advertisers and page managers. The feature allowed them to give their posts better visibility by bringing them across more people. While Facebook claims that the sole purpose of the feature is to help you reach more people, we think otherwise. …

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Digital Marketing

Social Media’s Effects on Mental Health – Sustaining Balance in Life

Numerous studies have been conducted recently to gauge social media’s impact on an individual’s mental health. How to Create Balance in Life with Social Media? It can be taxing to be constantly connected to the virtual world, updating others on your thoughts, feelings, and keeping track of theirs’. The hours spent on social sites have …

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ios

What the IOS 14 Update Means for Digital Marketing

In 2020, Apple introduced a new feature as part of the IOS 14 update that would give users more control over which third parties will get to control their data. While this update may arguably be great for customers, any brand that advertises through Facebook will likely be negatively affected. The IOS 14 update has created …

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artificial intelligence

Marketing Automation and Why It’s Necessary

What Is Marketing Automation? The process of leveraging software to automate recurring marketing activities is known as marketing automation. Repetitive tasks such as running ad campaigns, email marketing, and even social media posts are automated to achieve maximum efficiency while customizing content to everyone’s needs. In essence, it makes marketing more effortless and efficient.Here are …

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difference

What’s the Difference Between Organic SEO and Social Media Marketing?

SEO vs. social media Which is more effective? There is an ongoing debate as to which marketing technique (search engine optimization or social marketing) marketers should invest the most time in to create the highest return for their money. To answer this particular question, we will look at what makes both marketing techniques unique and …

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Social Media Responsibility for Election Integrity

Social media companies need to adhere to the new standards and strategies We’re fast approaching nearly certain the most significant election in American history. Therefore, now more than ever social media responsibility is needed. Social media has been associated with a lot of negative effects including a rise in depression and anxiety among teens, plenty …

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Influencer

Online Influencer Is Crucial To Your Business. Learn Why!

Influence marketing has become one of the most effective ways to create brand awareness and build brand authority. Influencers have a robust online presence characterized by substantial following online. These influencers are continually looking for exciting and engaging content to share with their followers. Businesses, whether small or big, should work with online influencers to …

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Digital Marketing

Social Media Advertising is not everything in Digital Marketing

Differences between digital marketing and social networksThe difference between digital marketing and social marketing is that social marketing (or social media) is only one of the channels available in digital marketing.Many people believe that by getting followers on their social networks, they are doing digital marketing, but this is not entirely true. There are many …

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Is this the end of Hollywood? Streaming the present and future

Hollywood, the Mecca of cinema known to all. The cradle of the American film industry, along with all the historic studios it owns. Its name has become a reference for the industry and those associated with it.Studios and platforms are beginning to wonder how they will keep their film crews, actors, and all those involved …

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Technology and Our Health

As the world undergoes the 4th Industrial revolution, digitizing and automating everything, we’re surrounded by technology that continues to advance. Our lives are dominated by our personal laptops, smartphones, tablets, and other devices that, on the one hand, make our lives easier and entertaining, but on the other hand, have significant implications on our health.Let’s …

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Social Media Marketing? 4 Reasons Why It Could Be a Disaster

There is no denying the fact that social media marketing has become a powerful and highly effective way for businesses to create brand awareness, establish credibility and generate web traffic. However, many small businesses make the mistake of targeting all their marketing efforts to social media, or to a single social media platform, which is …

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advantages of social media

Advantages and Disadvantages of Social Media for Business

Social media has become the biggest online community platform in the world. According to a recent report, almost 77 percent of the entire U.S. population has a social media account. The vastness of social media platforms has opened up huge business opportunities for many companies and business owners. However, as wonderful as it might seem, …

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trending

3 Online Marketing Trends that will dominate in 2018

The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize the industry, stay for some …

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Florida Marketing Agency

Which Social Media Channels Should You Use for Marketing and Why

Which Social Media Channels Should You Use for Marketing and Why Social media marketing has become a staple of almost any business strategy today. Since it provides your business a direct way to communicate with your audience and offers a great return on investment, it is important that you make it a part of your …

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