What is offline marketing and how does it work?

offline marketing

Offline marketing is a great way to promote your business, but it can be hard to understand. In this article, we’ll explain what offline marketing is and how you can use it as part of your overall strategy. We’ll also show you how you can combine offline marketing with other methods to get better results. […]

Why over-exposure can be harmful to your company

over exposure

Over the past few years, it’s become increasingly apparent to me that we all have access to far more information than we could ever need. With the rise of social media and smartphones, we’re inundated with more content than ever before. A recent study by the Pew Research Center found that Americans spend an average […]

Keep Your Company Safe From Cybercrime

ciber crime

Cybercrime is a growing threat, but you can keep your business safe. The first step is to get your mindset right. You need to have a security strategy that includes people, processes, and technology, and you need to make sure it’s part of the way you do business every day. Get a security mindset and […]

Business owners and anxiety


A study reveals that entrepreneurs and business owners experience anxiety at more than twice the rate of the general population. Entrepreneurs are more likely to suffer from depression, exhaustion, and emotional distress than other people. Stress levels among small business owners are higher than those of wage earners. Stress is one of the most common […]

How can video games help your business?

video games

Most of us when we think of video games the first things that come to mind are first-person shooters, RPG’s or platformers. Yet, video games can be more than just entertaining. In this ever-changing technological world, it’s no wonder that video games have moved on to benefit businesses as well. From providing businesses the ability […]

Why is Remote Working Here to Stay? Let’s See What the Stats Have to Say

remote work

When Covid-19 struck the world for the first time, people across the world were forced to either leave their jobs, or say goodbye to their workspaces, cubicles, and personal offices – only to work from home. The sudden change in the work system and people leaving their physical office premises to shift to working from […]

How to Declutter Your Space to Increase Creativity?

interior of beautiful modern office

The state of your surroundings where you live or spend time frequently reflects the state of your mind. When you are surrounded by chaos and clutter, it is impossible to be creative. A cluttered space mirrors a cluttered mind, so it is essential that you declutter your space regularly.  Here are some ideas that you […]

The Power of Belief in Business

Belief in Business

If you take a closer look at your life, you will realize we human beings are a collection of beliefs. How we lead our life, including the work we do and the relationships we build, are all an outcome of our beliefs. Beliefs are intangible and invisible, of course, but they have a huge impact […]

What to Do When Clients Pressure You for Lower Fees


How many times have you come across a client who may have tried to convince you to lower your fees for a service? Probably too many times to even remember. Let’s face it, negotiating is exhausting, especially when all you expect is to be paid well for a service you’ve poured your heart into in […]

Why Does Every Business Need Google Business Account


Everyone need Google Business If you’re a business owner looking to gain better visibility for your business on a search engine like Google, you may want to consider listing your company.  This is especially important for businesses providing services in limited locations. However, creating a listing or a profile will not necessarily make you its […]

Benefits of Running a Subscription Service


Just like any other e-commerce business, running a subscription service also comes with a unique set of challenges. It’s subject to highs and lows and provides certain benefits. However, before we get into the challenges and benefits, it’s important to understand there are hundreds if not thousands of such businesses out there. Most of them […]

Why Your Business Purpose Should Be More Than Making Money


Over the last few decades, the dynamics of business have changed to a great extent. Thanks to e-commerce, new businesses are emerging at the speed of light. However, a lot of them have also vanished from the face of the planet as fast as they emerged in the first place. This is why understanding what […]

How to Make Your Customers Understand Service Response Time

response time

Importance to set a response time Working in customer service response time can be challenging for just about anyone. This occupation requires focus and quick-thinking skills, all while maintaining a cool head. If you work in customer service, you may have noticed many customers call or email in complaining about long response times. This can […]

How Small Businesses Can Bolster Trust With Consumers


The pandemic has left an indelible mark on customers as they become more risk-averse than ever before.  Companies, in turn, are scrambling to create a more customer-friendly digital presence.And while most businesses have pivoted to online marketplaces, some goods simply cannot be sold online (think restaurants and repair services). These businesses are stuck between a […]

“Let’s Talk About Me” Why being the hero is killing your business


by Juan Santiago Many professionals suffer from this Have you ever met someone who couldn’t stop talking about themselves? Frustrating, isn’t it? Now imagine the same scenario in an important sales meeting, presentation, or negotiation. Would you buy from this person? I thought so. Sadly, many professionals suffer from this need to be the protagonist […]

Can the Entertainment Business Survive Corona-virus?


No one would have thought that in a matter of a few months, the entire world would have an unprecedented lockdown, resulting in the shutdown of industries, shops, businesses, and entertainment outlets for an indefinite period to contain the spread of the novel coronavirus. While the cost of shutting down the economy was unbelievably huge […]