The Vitality of Brand Consistency: Navigating the Perils of Dramatic Changes in Small Businesses
In the ever-evolving landscape of business, the importance of brand consistency cannot be overstated. For small businesses, in particular, maintaining a cohesive and recognizable brand identity is a cornerstone of success. It builds trust, fosters customer loyalty, and establishes a strong presence in the market. However, in the pursuit of growth or a fresh start, …